URBAN JUNGLE

the new brutalist lookbook

introducing our latest lookbook: urban jungle. as always, we’re inspired by the bold forms of brutalist architecture, but this time we've reimagined this iconic style with a much more soft, dreamy twist. the zitozza way is to make pretty things out of the undesired, cold and utilitarian... not that we dislike this style of course, but this time we really do want to emphasise, that perhaps somewhat contrary to popular belief, brutalism is quite often full of life, designed with lush, green spaces and spatial order to create a sense of calm.

therefore, this collection bursts with fresh, springy, lush colours including vibrant greens, pastel pinks, and deep earthy hues. each pattern celebrates the beautiful order of urban landscapes, transforming the unloved into something extraordinary.

while, as usual, we have kitchen textiles, cushions and lampshades - with this lookbook, we have a special focus on rugs: not only we have the barbican and the trellick rugs, celebrating those icons of british brutalism, but we have three new stunning rugs crafted from our brand new super heavyweight stock, displaying a prominent texture for added depth and character. come explore the urban jungle!