february is here and if you’re thinking of any decorating work to be done around your home, you’re probably ready to make your plans soon… so to help you a little bit with that, here’s our yearly research into the interior design trends that will dominate the home styling scene this year!
1. BRUTALISM! embrace raw concrete and tactile, industrial materials
hell yeah! finally, raw concrete is in. in a chaotic world, we need clear and calming interior spaces and this is the perfect opportunity of the bare functionality of brutalist forms to make a come back. so, expose the surface, reveal the structure and get a raw, utilitarian jute rug to to match it (we have just the things for you…!) tactile surfaces have been around us for a while but finally it’s time for the raw materials to shine as they are.
“compared to the past, the new brutalist style results in a softer approach that incorporates natural elements like wood, stones, plants and sustainable materials resulting in a warmer and more welcoming aesthetic.” said giampiero tagliaferri for vogue.
2. BE BOLD AND BRAVE! embrace colours and patterns clashing
this is another one we absolutely love at zitozza - we’re all about patterns and colours here too. this is what house beautiful call ‘dopamine dressing’ and basically means just doing what you like, because it’s your home and your castle and who cares about rules anymore, right?!
so it’s time to dive into all the patterns, all the colours, and all the textures! more is more, less is a bore. it’s time to stop fretting about matching and embrace the clashing.
3. TEXTURES! embrace the tactile surfaces
yes, the bold and brave approach now extends to all the interesting textures too. "the recent pandemic deprived us of one of our most 'human' senses: touch. in response to that, i feel it will become increasingly important for designers to make use of materials that bring tactility to the interior scheme and to devise spaces that provoke an emotion in its users." interior designer tola oluojape told dezeen.
at zitozza, last year we have seriously extended our fabric range and we have a range of different textures from the soft and cosy recycled cotton blends to the coarsest jute and some interesting qualities in-between too, with bold, tactile prints too, to suit perfectly with the “hand-formed” textures trend predicted by elle decor.
4. sustainability! embrace the planet
i have always argued that this is not so much of a trend anymore but an imperative and it’s great to see now almost everyone jumping onboard. designers do have a huge responsibility in making products that don’t cost the earth and do last longer which is what we try to do at zitozza by using a lot of jute (one of the most sustainable fibres in the world) and recycled linens and recycled cotton blends (with recycled polyester and recycled polyester cushion inserts too!)
but it’s not just about fabrics, but a whole range of new materials from mushroom leather (by mylo unleather, as seen on dezeen’s selection), but also my personal favourite: bricks made of construction waste by kenoteq (discovered on material district). it’s genuinely exciting to see what the future brings in new materials to use for building and making homes.
5. HANDMADE! embrace the imperfections
and finally, here’s another fashionable decorating trend we can help you with - to embrace the handmade, crafted accessories with all their imperfections and naive charms. that handmade aesthetic is all over zitozza too, since, well, all our interior accesories are made by hand, slowly crafted with love and lots of passion for colour and texture.
“with thoughtful, sustainable design a key focus for 2023, as well as a nod to more nostalgic designs, these 'trends' will not only lead to us shopping more responsibly, but it will also see a rise in 'shopping small', and celebrating handmade, artisan designs and craftsmanship from all over the world.” writes jennifer ebert for homes and gardens and we take this fully onboard. shop small, buy handmade and cherish the object in your home with the same love as they were created with.
and if you want to stay in touch with the next lot of brutalist, colourful, pattern-clashing, tactile textured, sustainable handmade goodies, then do so by subscribing to our newsletter below and follow us on instagram. have a wonderful year and happy decorating!
-
links:
interior design trends to know in 2023 - and what’s on its way out (by elise taylor 13 january 2023, british vogue)
interior design trends for 2023 reflect "anger in the world” and post-covid community focus (by casja carlson, 5th january 2023, dezeen magazine)
interior design trends 2023: top 7 trends influencing our homes (by rachel edwards, 6th january 2023, house beautiful)
10 interior design trends that will shape our spaces in 2023 (by jennifer ebert, 23 january 2023, homes and gardens)
the top 8 home design trends we will see in 2023 (by kristen flanagan, 16 december 2022, elle decor)
a brick made of recycled construction waste (2nd february 2023, material district)