design

ARCHITECTURAL HERITAGE, ARCHITECTURE, BRUTALISM, INSPIRATION, SCOTLAND

concrete designs to thrive - zitozza at the briggait!

hello again - we have some more exciting brutalism-related news to share! zitozza are proud to be involved with a new exhibition, part of a wider series of events called concrete designs to thrive, exploring how good design can keep a city can fit and well, curated by journeys in design - with city walks, talks, workshops and exhibitions.

you can join the glasgow green and grey walks - sunday strolls around one of glasgow’s favourite parklands, to spaces and places with fascinating heritage, talking en route about thriving in the city (this walk was developed and delivered in 2023 with the help of a small group of guides with experience of homelessness); 2-4pm sundays 16th and 23rd.

we’re thrilled to be a part of the materials and modernism exhibition featuring the work of five scottish creatives, all inspired by modernist architecture, offering key works in mosaic, wood, ceramic, cast concrete and printed textile (that’s zitozza!); open 10am to 4pm monday to friday at the briggait in glasgow, from 12th - 27th june - please do come and visit!

part of this is also design for a city, fit and well - the latest in a series of twilight talks, when an expert panel presents the case for retrofit rather than wrecking ball, remodelling, repurposing, and reclaiming for the better. Extra time and refreshments will enhance the chance for good connection on the evening of thursday 20th june at the briggait.

finally, a call out to help craft healthy city, healthy citizen  ‘zines in a set of wednesday workshops at the briggait, exploring well-being and urban design in ‘zine format, to include use of printed smart phone pics captured by our walk participants, posted using the hashtag  #concretescotland, 2-4pm wednesdays 12th 19th and 26th june.

journeys in design founder dr john ennis said, “it’s a privilege to bring our concrete designs to thrive to the heart of glasgow in 2024 and to collaborate with such a diverse array of designers, artists and producers around glasgow green and the briggait: it’s very clear why this park and this venue are such treasured parts of the city’s culture.”

BEHIND THE SCENES, WORK IN PROGRESS, MODULAR SYSTEM

new tiles coming soon...

it’s been a while since we made a blog post about anything happening at the studio, because, well, it is a well oiled machine now of things getting designed, printed block by block, then made up and sold… but even with our modular system and infinite possibilities, it’s good to refresh things from time to time and add new ingredients to the well-liked recipes. so we’re working on a brand new tileset - see a little glimpse below!

we’ll be working on some brand new prints with these in the coming months - of course, these tiles will be part of our MODERN collection, not just creating a beautiful collection on their own but working well with more than a hundred of others, extending the possibilities for ever more varied patterns.

if you’re interested in anything bespoke, please do get in touch, we’d be delighted to hear about your project and print fabrics for your interior schemes.

if you got curious about our new stuff - just bear with us while we are putting them together please, you can be sure they’ll arrive in beautiful, bold colours and our signature architectural style! do watch this space…!

SUSTAINABILITY, TEXTILE INDUSTRY, INTERIOR DESIGN, INSPIRATION

the key interior trends of 2024 - bold prints are here to stay!

it’s february again… and it seems to be a particularly grey one, but that just makes it perfect time to read about decorating trends, colours, patterns and all the fun stuff. and, as we do it now every year, we’ve collected the main trends to focus on so do join us on a trip into the hottest new interior trends.

1. bOLD colours and brave combos

at zitozza, we have been waiting for this moment for a looong time, but even for the minimalists, it’s probably a good time to say goodbye to the all-beige aesthetic and the grey everything. in the mid-2020s, we are in desperate need for mood-boosting colours and the stranger, and more eye-catching, the better. close the itten book, there are no rules, more is more - we’re getting ready to make some bold, wild prints on new interior fabrics and we cannot wait.


2. hand crafted statement pieces

we have discussed this before - sustainability is not a trend, but an imperative for all industries now, as it should be. for sure, sustainable design processes and practices can be interpreted in many interesting ways and many are slowly seeping into interior trends. one that’s here to stay is how the luxury statement pieces now mean the high-quality, handmade objects made by artisans. exquisite hand crafted details, small imperfections, material honesty - what’s not to love and do we have the rugs for you!

3. luxury gezelligheid

this one is an entirely biased inclusion in the list since zitozza are dutch lovers, but that thing that house beautiful calls “cosy, quiet luxury” and those “real and memorable spaces” dezeen refers to - the dutch have a word for it and if you ever went through a bit of a hygge phase, you need to learn to say gezellig.

it means so much more than cosy - it is a social and friendly kind of contentness. in the home, it may express itself in the shape of ambient lighting (think about our jute lampshades!), warm, tactile textures (think of layers of rugs on the floor!), and open, inviting, sociable spaces ready to be filled with warm conversations. naturally, this means high quality, long-lasting materials and finishes as time well spent is the real luxury now!

4. BROWN (FOR real!)

no, it is not the 1970s anymore, don’t worry. that kind of brown is not making a new comeback. this is a grown-up version, evolved from the earth tone trends we’ve seen in the last few years. at zitozza, we’re particular fans of the almost-black kind of espresso browns, and elle decor mentions chocolate hues, but if that’s not your thing, woods and finishes such as shou sugi ban may bring that tone in your home by more natural means.

5. stripes and checks

nothing we love more than patterns, of course and we’re so glad seeing them mentioned by vogue. horizontal or vertical, or have them clash and make a chequerboard - that’s right up our alley as our modular system of printing blocks can make up similar effects with that unique hand crafted appeal and we cannot wait to bring more of these prints to life - stay tuned!

6. mix and match

as we are all about tactile prints, we do always embrace a version of this kind of trend, but this year it really means a mix and match of all sorts of surfaces and patterns. textured walls are definitely a thing this year but it means a play with hard finishes - metals such silver and gold accents (and yes, stainless steel!) but also, of course, mixing coarse textiles (such as jute) with some soft linens too. exciting times!

if you’re ready to find something for your home, have a browse through our shop or request a sample to see what we’re able to do for your home!

below the articles we sourced these from are linked for further reading, and if you want to be the first to read about sustainable home decor and textiles, subscribe below (it comes with a freebie every month!)

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links:

12 interior design trends we’ll see in 2024 (by amanda lauren, 4th january 2024, forbes)

maximalism to make way for “quiet refinement” in 2024 say interior designers (by casja carlson, 5th january 2024, dezeen)

5 interior design trends that will define 2024 (by sarah archer, 26 december 2023, architectural digest)

9 interior design trends to watch in 2024 (by david nash, 4th december 2023)

12 interior design trends you’ll see everywhere in 2024, according to experts (by medgina saint-elien, 9th december 2023, house beautiful)

the interior trends to know in 2024 - and what’s on its way out (by elise taylor, 4th january 2024, vogue)

the interior designs we’ll be seeing everywhere this year (by eleanor cording-booth, 27 october 2023, house and garden)

INTERIOR DESIGN, TEXTILE INDUSTRY, BEHIND THE SCENES

zitozza in milan!

happy new year! i hope you’re all well and had a nice little break in the weeks before. we’re back, refreshed, rested and ready to rock and roll! the year could not start better as in the second week of 2024, we went to milano home - well, our fabric and rug samples did, with huge thanks to british jewellery and giftware international. amongst these rug samples is a brand new material so it’s a bit of a mini-debut of our super heavyweight jute as well, which will bring you some even more exciting rugs this year, so there’s already plenty to look forward to (not to mention all those other exciting things in the pipeline that we don’t want to reveal just yet…)

so do stay in touch - and if you can, please visit fiera milano - the expo closes on sunday 14th. zitozza’s plinth is found at the british pavilion amongst other brilliant designers and they’re manned by the BJGI team. they have order forms and everything so do visit and get in touch with a sample!

image credit: BJGI

image credit: BJGI

INTERIOR DESIGN, INSPIRATION, BRUTALISM

the new brutalism - how to embrace the trend at your own home

hello again, it’s been another month long pause at the blog (sorry!) as we’re trying to prepare for the festive period while juggling a lot of things at the same time, including a new collection that might come before the end of the year and will be our most brutalist one yet! one of our cushions have also been included in a fabulous brutalist selection by gadget magazine t3.com, so the trend forecast was correct and it’s officially in again. i thought that to celebrate this and to get in the mood for the up and coming new collection, it’s time to share some interior tips on how to bring the brutalist forms indoors, with its bold forms and raw, industrial aesthetics. it is more than just an architectural trend; it's a statement. if you're looking to infuse your living space with character and go bold and brave, embracing the brutalism trend might be the answer. in this blog post, we'll take you through some interior design tips to help you achieve that unique, edgy look while maintaining comfort and warmth in your home.

simplify and minimise

this isn’t a call to go full-blown minimalist, but decluttering your space will give the accent pieces the “main character” status they deserve. brutalism thrives on simplicity and clean lines. remove the noise and leave room for your bold furniture pieces and some accent accessories to shine. if you have exposed concrete walls, you’re already there. bring in some stark geometric shapes, and a muted color palette.

hug the concrete (duh, obviously!)

this isn’t exactly breaking news, but concrete is the hallmark of brutalism. if you can't expose your walls or floors, consider concrete-inspired wallpapers or textured paint finishes. you can also introduce concrete furniture or accessories to capture the essence of this trend.

lighting drama

i think this is my favourite. i’m a huge fan of interesting shadows and you can add great depths and warmth to your space by illuminating it with statement lighting fixtures. oversized pendant lights, angular sconces, or floor lamps with sharp lines, and similar. these not only provide ample illumination but also serve as eye-catching focal points and ambience.

honesty to structures and materials

brutalism is part of the form follows function school, so this should be extend to furniture too. choose furniture with structural honesty and that will mean strong, angular designs. consider pieces with metal frames or exposed structural elements. a bit of tactile upholstery will balance the harshness of the concrete and metal elements.

abstract expressions

bare walls need not be alone. if you have room, a few, colourful pieces would both compliment the room and have the art stand out too. brutalism often celebrates artistic expression. large-scale paintings with bold, graphic compositions can add a touch of creativity to your space and celebrate the multidisciplinary nature of the modernist movements.

human touch

a lot of the bad rap brutalism gets comes from a perceived lack of human scale and harshness - but that’s not really what the movement stood for at all. do soften the hard edges, introduce textures and tactile qualities. cozy rugs, cushions, and soft throws in earthy tones can make your space more homely without compromising the trend's integrity. it can also mean hand crafted, imperfect elements against the more pure forms. (yes, i do mean hand block printed textiles, how did you know!)

green up

another misunderstanding about brutalism is the rejection of nature. it is absolutely not. the forms may not be organic, but city planners and architects used to have grand visions for huge parks, greenery under buildings and the like. so having lots of plants in your house is just an homage to that, really.

focus, focus!

in all this starkness, it’s quite a natural wish to have a designated a focal point in the room, like an impressive brutalist-style fireplace or a bold wall covered in textured panels. this draws attention and creates a sense of purpose within the space.

colour it in

brutalist buildings are raw and stark outside, but don’t forget about colours, they do have their role (unité d’habitation, anyone?!) so don't be afraid to experiment with occasional bursts of color. a vibrant artwork or a bold, colourful rug or lamp piece can be a striking contrast against the more stark backdrops.

so there you go, brutalism is certainly not for the faint of heart, but when done right, it can transform your living space into a dynamic, artful haven. it's a trend that encourages self-expression, challenges the norm, and celebrates the beauty of raw, unapologetic design. so, if you're ready to take a daring step in interior design, embrace the brutalist trend, and watch your home undergo a bold and beautiful transformation. we have a lot of things to offer you to achieve that, so do shop around!

SCOTLAND

summer market double header!

hello again, we have a very nice announcement to make - just a quick blog post to announce our latest market round up. and we have a very, very nice double header ahead in our favourite scottish venues in edinburgh and then glasgow! celebrate the summer with some colourful block prints and browse all the loveliness scotland’s designers have to offer.


19th - 20th august - dovecot studios, edinburgh

first up is our bestest most favourite venue in scotland, the dovecot studios in edinburgh. this fabulous venue will be home to a fantastic line-up of local makers, curated by support the makers. the dovecot is also a fringe festival venue with exhibitions and of course, their lovely café and shops so do come along.


26th - 27th august - the briggait, glasgow

and afterwards, our favourite market returns. we absolutely love coming to the wasps studios markets as these markets are always very well organised and lovingly curated with some of the most engaged, creative audience of shoppers. it’s just a great experience all round and i can’t wait to talk to visitors and browse the lineup again. do come along


after all these fairs we will take a little break before we come back in the autumn and winter - but our shop remains online always so do browse our collections and let us know if we can help with anything at all. happy browsing!

INTERIOR DESIGN, INSPIRATION

how to freshen up an industrial interior look with zitozza

oops, another month went past way too quickly… sorry we haven’t noticed, we were too busy with our brand new lookbook, to get it all ready for the height of summer, when our corner of east fife comes to life… we have new nautical looking, industrially inspired home accessories for your summer house! how do you like it?

the thing is, during my research for the yearly article on interior trends, i encountered a few times the idea that he “industrial” (or “farmhouse” or “warehouse” or however-you-wanna-call-it) styles are losing their appeal. but fear not! in this article, as part of our newly launched interior design series, we’re going to bring you some tips on how to revive this look to keep it contemporary and up to date. so what can we do?

freshen up your colours

give the industrial style a burst of energy by infusing colours - be daring, go with primary! it’s an homage to the constructivist movement and the abstract expressionists, a perfect fit for this look. introduce elements of lemon yellow to the nautical theme, vibrant reds, or striking blues to add a contemporary twist. the interplay of bold hues against industrial backdrops creates a visually stunning and refreshed ambiance.

artisanal touches

embrace the artistry and authenticity of artisanal touches. incorporate handcrafted textiles, like cushions with geometric patterns or artisan-made wall hangings, to infuse a sense of human connection. these unique touches elevate your decor, adding a personal and timeless allure to your space and soften the harshness of the industrial look (e.g. if you have any exposed brickwork - hand printed fabrics or wall hangings would be a great way to soften that texture without hiding them!)

green up

breathe life into your industrial-style haven by introducing fresh greens and plants. potted plants, hanging gardens, or vibrant indoor greenery add a touch of nature to your urban oasis. the juxtaposition of greenery against industrial elements enhances the appeal of your decor. bringing the outdoors inside is very much “the thing” to do - so you can do it too. and you can also add green as a colour to your space by simply picking fabrics in these hues.

texture play

ok this is a bit like point 2 but a bit different. you can create a harmonious balance by blending raw and polished finishes. combine exposed brick walls and distressed wood surfaces with sleek metal or glossy accents. the marriage of rugged textures with refined elements adds depth and sophistication to your space.

statement pieces

go bold, go big, go personal. one way to avoid going your interior style out of date is simply make it yours, and yours only. express your individuality captivating statement pieces. add striking art, bold prints, statement rugs or unique sculptures that reflect your personality and style. a well-chosen statement piece becomes a focal point, drawing attention and injecting character into your industrial-inspired space.

cosy up

these trying times have grown the appetite for softness even in those with a hardcore taste in exposed structural beams and raw concrete. but you don’t have to bury it all for a touch of comfort - layer your rugs for warmth and invest in a soft, woolly throw to hug you on a hard day.

so i guess, while there are whispers about the industrial style going out of fashion, the truth is that you don’t have to embark on an expensive adventure of redecorating just yet. you can revitalise the look you fell in love with in the first place with a few well-chosen updates. embrace vibrant colours, add a hand crafted touch, fresh greens, and layer up for cosiness to keep your decor move with the times. let your creativity flow and enjoy the process of reinventing your space with a fresh and invigorated perspective. and i hope you enjoyed these tips - if you’d like to read more of these, subscribe to our newsletter below to be the first to read about our next one.

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links:

“is the industrial aesthetic going out of style? by kevin phenney, house digest, september 2022.

home trends to leave behind in 2023 by blair donovan, apartment therapy, december 2022.

TEXTILE INDUSTRY, SCOTLAND

spring markets!

hello spring, hello market season! the days are getting longer and it’s time to go outside, and get your hands on lovely, locally made stuff. visit the spring fairs and support your local, independent businesses. here’s where you’ll find some zitozza stuff this spring:

15th - 16th april - the briggait, glasgow
with wasps studios


6th may - the steeple church, dundee
with the yard



14th may - assembly rooms, edinburgh
with craft & flea


looking forward to seeing you there - bring your friends for a day out and enjoy the fresh air and the local makes. take care!

SUSTAINABILITY, TEXTILE INDUSTRY, INTERIOR DESIGN, INSPIRATION

the key interior trends of 2023 - finally, brutalism is in (and sustainability remains)

february is here and if you’re thinking of any decorating work to be done around your home, you’re probably ready to make your plans soon… so to help you a little bit with that, here’s our yearly research into the interior design trends that will dominate the home styling scene this year!

1. BRUTALISM! embrace raw concrete and tactile, industrial materials

hell yeah! finally, raw concrete is in. in a chaotic world, we need clear and calming interior spaces and this is the perfect opportunity of the bare functionality of brutalist forms to make a come back. so, expose the surface, reveal the structure and get a raw, utilitarian jute rug to to match it (we have just the things for you…!) tactile surfaces have been around us for a while but finally it’s time for the raw materials to shine as they are.

“compared to the past, the new brutalist style results in a softer approach that incorporates natural elements like wood, stones, plants and sustainable materials resulting in a warmer and more welcoming aesthetic.” said giampiero tagliaferri for vogue.


2. BE BOLD AND BRAVE! embrace colours and patterns clashing

this is another one we absolutely love at zitozza - we’re all about patterns and colours here too. this is what house beautiful call ‘dopamine dressing’ and basically means just doing what you like, because it’s your home and your castle and who cares about rules anymore, right?!

so it’s time to dive into all the patterns, all the colours, and all the textures! more is more, less is a bore. it’s time to stop fretting about matching and embrace the clashing.

3. TEXTURES! embrace the tactile surfaces

yes, the bold and brave approach now extends to all the interesting textures too. "the recent pandemic deprived us of one of our most 'human' senses: touch. in response to that, i feel it will become increasingly important for designers to make use of materials that bring tactility to the interior scheme and to devise spaces that provoke an emotion in its users." interior designer tola oluojape told dezeen.

at zitozza, last year we have seriously extended our fabric range and we have a range of different textures from the soft and cosy recycled cotton blends to the coarsest jute and some interesting qualities in-between too, with bold, tactile prints too, to suit perfectly with the “hand-formed” textures trend predicted by elle decor.

4. sustainability! embrace the planet

i have always argued that this is not so much of a trend anymore but an imperative and it’s great to see now almost everyone jumping onboard. designers do have a huge responsibility in making products that don’t cost the earth and do last longer which is what we try to do at zitozza by using a lot of jute (one of the most sustainable fibres in the world) and recycled linens and recycled cotton blends (with recycled polyester and recycled polyester cushion inserts too!)

but it’s not just about fabrics, but a whole range of new materials from mushroom leather (by mylo unleather, as seen on dezeen’s selection), but also my personal favourite: bricks made of construction waste by kenoteq (discovered on material district). it’s genuinely exciting to see what the future brings in new materials to use for building and making homes.


5. HANDMADE! embrace the imperfections

and finally, here’s another fashionable decorating trend we can help you with - to embrace the handmade, crafted accessories with all their imperfections and naive charms. that handmade aesthetic is all over zitozza too, since, well, all our interior accesories are made by hand, slowly crafted with love and lots of passion for colour and texture.

“with thoughtful, sustainable design a key focus for 2023, as well as a nod to more nostalgic designs, these 'trends' will not only lead to us shopping more responsibly, but it will also see a rise in 'shopping small', and celebrating handmade, artisan designs and craftsmanship from all over the world.” writes jennifer ebert for homes and gardens and we take this fully onboard. shop small, buy handmade and cherish the object in your home with the same love as they were created with.

and if you want to stay in touch with the next lot of brutalist, colourful, pattern-clashing, tactile textured, sustainable handmade goodies, then do so by subscribing to our newsletter below and follow us on instagram. have a wonderful year and happy decorating!

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links:

interior design trends to know in 2023 - and what’s on its way out (by elise taylor 13 january 2023, british vogue)

interior design trends for 2023 reflect "anger in the world” and post-covid community focus (by casja carlson, 5th january 2023, dezeen magazine)

interior design trends 2023: top 7 trends influencing our homes (by rachel edwards, 6th january 2023, house beautiful)

10 interior design trends that will shape our spaces in 2023 (by jennifer ebert, 23 january 2023, homes and gardens)

the top 8 home design trends we will see in 2023 (by kristen flanagan, 16 december 2022, elle decor)

a brick made of recycled construction waste (2nd february 2023, material district)

BEHIND THE SCENES, WORK IN PROGRESS

ZITOZZA ON TV!

we have been waiting to announce this news for a while, but we’re finally allowed to say it out loud: zitozza will be on TV!

i am absolutely thrilled to have had the chance to participate in a new project for the BBC titled ‘make it at market’, filmed in beautiful leicestershire earlier this year. the idea of the show is to explore how some talented makers and crafters are turning their hobbies into a business with the help of being mentored by an expert designer - and i got selected to be one of these, to be mentored by the wonderful piyush suri of handmade in britain!)

the challenges were a lot of fun, and obviously the business mentoring has been a huge help, all this while also having met all these amazing and talented people completely flourishing from all kinds of creative disciplines made this a really, really inspiring experience. it will be definitely worth a watch, if not for some “zitozza-behind-the-scenes”, then for the variety of creativity and the immense amounts of talent that this show will cover.

the show is finally confirmed to have an airing date: 3rd january 2023! save the date and do tune in…. eeek!

edit: if you want to learn a bit more about how the experience went, read our next blog post about the episode!

DESIGN CONVERSATIONS, INSPIRATION, INTERIOR DESIGN, MODULAR SYSTEM, SUSTAINABILITY

in conversation with matt maurer of mr.m ideas studio - designer of arnie.m

good morning december, how did we get here again? i can’t quite believe how fast this month has gone again but with all the busy festive preparations, i hope there is a little time left for inspiring stories and interesting conversations - and i really did bring a good one for you this time, as i managed to get a few words in with matt maurer, designer of the smart and sustainable home office system of arnie.m, featured in our post about interior trends at the start of this year.

ZITA: hi matt! first things first, can you say a few words about yourself – what you do and how you got there?

MATT: i’m the founder and creative director of mr.m ideas studio. mr.m specialises in brand identity, visual communication, digital design and environments. with over 50 design awards and 20 years’ experience i collaborate with creative people in many fields to make great ideas happen.

my journey before arriving at mr.m was studying graphic design at university and spending my earlier professional career working for some of the most renowned design agencies in manchester.

ZITA: and about your product - would you say that developing arnie.m was a long-held dream of yours, or was it something that evolved over time? can you give a little insight into the birth of your business?

MATT: birth is the key word! my studio is based at our small home and when we found out my wife, angela was expecting we also knew that we were presented with a spatial challenge.

life and work need to be in balance especially within the home environment. the limited space presented a challenge but that is what led us to thinking about creating a workspace that could accommodate all my design paraphernalia, yet still be compact enough to shut up shop of a working day and become an attractive piece of domestic furniture.

so, with the help of friends and contacts in the creative and craft industries in and around manchester, we took our design ideas and skilfully translated them into a for-real form – a workspace.

we were swept away as new parents when arnie arrived but once we started to get our heads around everything including sleep deprivation, we began to see how the workspace really helped. when friends and family complimented on the complete ‘office’ it led us to start out on our adventure. it took just under two years of developing and tweaking to turn our workspace in what it is today — arnie.m. (we had to name it after the little man who inspired the idea!)

ZITA: how lovely - and impressive! i actually discovered your furniture in search of home office trends which obviously blew up since 2020 and the pandemic. how has this experience been so far for getting your range known?

MATT: we only truly launched arnie.m at the end of december / january 2021, we are very much still in our infancy. we want arnie.m to be a family adventure for angela, myself and arnie plus the amazing network of skilled people who are part of a wider, very support arnie.m family. i have to say we are still finding our feet but the response and support we have received has been amazing! the highlight for us has been getting arnie.m featured in variety of well-known/high end publications which has raised our profile.

ZITA: modular design systems in general are a smart way of working but there’s also a lot of play in it for your clients. can you expand a little bit about the possibilities or how your furniture can be built up? are there any limitations to your systems or can it be theoretically expanded to huge environments (e.g. contract?)

MATT: we know creating your perfect working environment is personal, so by making arnie.m modular makes it adaptable. arnie.m starts with a frame, and you basically hang the units that best meet your needs on the sturdy (yet elegantly formed) frame. currently arnie.m has a range of different modular units which include a desk unit to several storage and display unit options, this gives you the flexibility to create your very own arnie.m

each arnie.m is handcrafted with pride and attention to detail, we only make to order. this means with the support a small but talented collective we can customise and be creative with the modular design if required, individual unit designs, sizes, even colour can all be considered. this way of working gives arnie.m the flexibility to work in different ways and look at opportunities in different environments.

ZITA: that’s really clever! i think handmade processes always allow a lot of custom tweaks indeed. can you tell a little bit more about the material choice? how important are sustainable qualities for you with regards to both materials used and your working processes?

MATT: we are not, nor do we want to be a mass-producer, having to use cheaper materials like mdf. we love ply it’s basically a ‘green’ product, its beautiful, durable and long lasting. we designed arnie.m to be easily reconfigured to meet your needs over a lifetime, individual hand-made, built to last in natural birch plywood that is FSC certified.

arnie.m has some clearly defined ambitions which focus around sustainability. we want to grow arnie.m carefully for everyone’s benefit, as mentioned we are a family not a vast global corporation. we want to support our small collective. we use only what we need in materials and packaging, avoiding waste and keep production local. by building a sustainable business we want our boy arnie to benefit from the work he’s inspired.

ZITA: this is very inspiring! i love plywood in general, i even print with it - it’s so universal. and beautiful too. what were the aesthetic driving principles of your product? do you follow any particular design school or style, or was it purely driven by function?

MATT: function was at the heart of the idea. simply our brief was to create a practical, adaptable and functioning workspace within a small space, that could also be aesthetically pleasing.

ZITA: it makes perfect sense! and now a question i ask from everyone - can you recommend a book, or another designer, artist or a maker whose work is worth looking into?

MATT: angela was the really driving force for developing the workspace into arnie.m but we were inspired by the books produced by the do book co we highly recommend taking a look at them.

ZITA: i definitely will, thank you! and last, but not least, where can we see your products at the moment? and what next for arnie.m? are you looking to grow your range?  

MATT: you can view arnie.m on our website but we also currently have one arnie.m displayed in a house by urban splash show home in new Islington in manchester.

next year we look to continue to build the arnie.m brand. we are also going to explore adding new units designs to our range. and most importantly enjoy the adventure!

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links:

arnie.m

mr.m ideas studio

house by urban splash

paul moffat photography

the do book co

ARCHITECTURE, SUSTAINABILITY, SCOTLAND, ZERO WASTE

AT THE COP26 HOUSE, GLASGOW (spot the zitozza rug!)

hello! first of all, apologies for not having posted anything for ages, zitozza have been very, very busy in the last few weeks with making stuff and taking them to events… but we haven’t yet shared the best news on the coolest (probably ever!) project - the COP26 house in glasgow. this is a sustainable model house built at the broomielaw for the COP26 climate conference and as an obsessive architecture and sustainability geek, i was eager to learn more about this and with a huge thanks to beyond zero homes i managed to put together a little bit about this.

the house itself is a project of many contributors, designed by peter smith of roderick james architects, developed by members of beyond zero homes - a collaboration between developers, architects, suppliers and industry bodies with the single aim to demonstrate how beautiful, affordable, healthy and comfortable homes can be developed with minimal impact on the environment, throughout their lifecycle.

photo by fourfifteen, with thanks to beyond zero homes

there’s an important thing to mention here before delving into the details here - i’d like to emphasise that this house isn’t some kind of futuristic concept, but designed for the present and built using materials and technologies that we have available today and it is very much a present imperative to use them across our building projects if we take our climate goals seriously. so what exactly are these materials and technologies and what makes a building sustainable?

according to this assessment by daniel doran of circular ecology, the house is an exemplar of embodied carbon. most embodied carbon emissions come from the supply chain of construction products – the extraction of raw materials, processing, transporting and manufacturing and then there’s transporting products to site, installation, repair and replacement during use, and their end-of-life deconstruction and disposal. what makes the house actually carbon negative, beating RIBA’s own carbon target by large, is largely thanks to the material choice of locally grown timber. the uk is one of the largest timber importers in the world which is not only an unnecessary addition of shipping-related carbon, but growing them locally also supports reforestation and capturing carbon.

photo by fourfifteen, with thanks to beyond zero homes

the house is of course eco-conscious in using responsible heat sources and airtight insulation - it is using infrared heating which works by heating the house itself rather than the air in it, so it is much more efficient, comfortable, space saving, and perhaps the biggest benefit in a wet country such as scotland is reduced moisture. of course the insulation is achieved with triple glazing and even the insulation and the cladding is using timber.

i’m not an expert on construction and structure, but it really amazes me how many places in the design uses timber even where we’re not that used to seeing it and it is also designed to dismantle easily - this will be demonstrated live after the conference, when the house will be disassembled and re-built in aviemore to join an affordable housing scheme of 12 of such houses. i’m going to be honest, i was a little bit sceptical about how much of these houses we can build efficiently in a city though - after all, timber is not known to be hugely scaleable, and in a climate-stable future, we want to spare as much land as possible, don’t we? however, talking about RIBA’s operational carbon targets, the architect peter smith said “for larger houses using this same build system, the target is significantly easier to achieve” which leaves me hoping it would work with multiple households too.

photo by fourfifteen, with thanks to beyond zero homes

last, but not least, we should talk a little bit about the decor - the house was styled by roddy clarke who made conscious decisions to continue the use of sustainable and natural materials inside with wood furniture and locally sourced soft furnishings - which is why i’m so proud and pleased to loan one of my jute rugs to the project. (while we cannot grow jute here locally, it is still one of the most sustainable textiles in the world in terms of carbon capture and water footprint.)

it really is a wonderful project and i hope that in the past few weeks, all the important people in the sector has visited and learnt from this model because we need to implement these practices right now if we want to keep our future liveable. it is easy to get into a negativity spiral about climate change, because we are undoubtedly on a depressing course and we are definitely going to feel the effects of our ignorance for a long time. however, it’s not true that we haven’t done anything or that we are unable to. we do have affordable solutions at hand with which we can limit some of this damage and we are able to use them. i do believe we are smart enough and projects such as this house makes me feel hopeful and positive for the future!

-

links:

beyond zero homes

roderick james architects

home grown homes

wood for good

roddy clarke designs

DESIGN CONVERSATIONS, SCOTLAND, BOOKS, TEXTILE INDUSTRY, INDUSTRIAL HERITAGE, JUTE, ZERO WASTE

in conversation with alison carrie of jist jute

happy after-easter celebrations everyone, we’ve made it. this is april, and we have just survived 25%, the first quarter of 2021. i have a real gem to celebrate that with. i’m bringing you another inspiring design conversation, this time with alison carrie, the pair of hands behind jist jute and the brains behind “if these wa’s cuid talk” - a brand new book about the last of dundee’s jute mills still standing, their history and their current relationship with the city. i find it such a great experience to meet other people who are also obsessed with jute and feel a special connection to this material and in (and around) dundee this has an extra significance. we had a virtual cuppa to discuss why we love the cloth - and why it matters working with it in the city of dundee. let’s dive into this discovery! (no pun intended)

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ZITA: hi alison! so first of all, tell me a little bit about yourself, what you do and how you got there?

ALISON: hello! well… my name is alison carrie, and i am a self-taught textile worker, a local history buff, an accidental author and dundee’s first self-proclaimed “jute baroness” who runs “jist jute” - but mostly i just claim to be “a wee wifey that does stuff”. i make all sorts of things from this wonderful natural plant fibre, including bags, jewellery, eco-scrubbies. my mum is retired now, and she enjoys botanically dying jute twine with foraged scottish ingredients including raspberries, onions, blueberries and oak galls. she also creates our crocheted exfoliating mitts and our surprisingly realistic faux cacti!

i also enjoy exploring and celebrating the local history and connections with jute. a few years back i started a small project, for my own curiosity really, which snowballed and eventually resulted in a full-blown book! not what i had in mind when i set-out… “jist jute” spawned from this project, as a fund-raiser to help get the money together to print a number of copies to share with anyone who might be interested.

ZITA: yeah i want to ask about that first. obviously the big project is your book right now – can you tell me a little a bit about its journey? what made you write it?

ALISON: as i touched on earlier, it really just came about by accident! i’d been through a pretty traumatic few years, and as a result was what some folk might describe as “chronically unemployed”. that is to say, i am that person who never gets the job, never gets the interview, is constantly at the job-centre trying their best but never getting anywhere. i was so angry at the system and depressed at being made to feel less than useless. i started walking to try and calm, and to get exercise. i always took my best buddy (ziggy the border collie) with me, and some days we’d cover 12-15 miles, just trekking round the city. i’d always noticed these big buildings in dundee, and had no idea what they were. at first i recognised a pattern in their style; large windows, certain roof-styles, geographic locations… and i wanted to know more. despite being brought-up 15 miles away from dundee, i had never heard about the jute industry, or even what jute was. how crazy is that? why are we not being taught about our local history? why are we taught about kings and queens and ancient battles which, to be honest, means nothing to many of us.

so i wanted to know more, and of course i visited verdant works jute museum, but still i was unable to find out quite what i wanted to know about, which was the buildings themselves. everything else seemed to have been documented; the people, the process, the machinery, the plant and harvesting, the uses… but not the huge industrial buildings - monuments, almost? - that still remain. why are they still here, when we don’t even work jute any more? if only they could tell me their history themselves. and, once you learn how to “read” a building, they do begin to give-up their own stories… hence “if these wa’s cuid talk” was to become the title of my ‘accidental’ book.

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ZITA: did you find it difficult to access the city’s history or the bits that interested you? i can imagine it must have been a huge but interesting research work.

ALISON: yes and no. at first, i just used the usual sources, the libraries, internet, city archives etc. later i started to access social media, and joined several dundee history groups to gain information and memories from local people who used to eat, sleep and breathe jute. this gave me direct access to people who worked in all sectors of the jute industry; from the various apprentices, to spinners, weavers, carders… even dockers and the folk who would work in the offices. everyone’s memories are/were important, and helped me to piece together a picture of how things operated within living memory. once i built up this core of info, i resorted back to just being a bit nosey! if i was out walking, and i happened upon a mill where there were building works happening, i would just ask a worker if it was possible to get some photos inside. they’d then get the foreman, i’d sort of talk my way into it, and next thing you know i’d have an appointment to come back on a saturday afternoon and take (supervised) photos...as long as i brought my own safety boots and hard hat.

when i got braver, i contacted hillcrest housing association about access to one of their larger buildings. their wonderful “upper dens” has been converted into 70+ flats, but i actually wanted into their basement… they were wonderfully helpful, and allowed me supervised access to the basement area, to see the pillars and the oil-stained wheel-pit for the huge steam engines which would have powered the mill. whilst there, i was allowed to tour the rest of the building. then they asked if i’d like to see others! we took a whole day to tour their 8 former-mill buildings scattered through dundee, which was absolutely fantastic!

ZITA: how cool! it's great how helpful everyone was to share these spaces. and was there anything that you particularly loved discovering, or something that really shocked or surprised you about any particular place in dundee that you discovered while researching?

ALISON: what surprised me? hmmm….having volunteered as a machine operator at verdant works, tales of accidents, explosions and deaths didn’t surprise me at all. it was the really random little discoveries that i am surprised by. for example, a couple of the mills had ponds in the basement area… one still reportedly has a small rowing boat in it!

ZITA: fascinating! i haven’t read your book yet - i’m sorry, i missed the pre-orders but i totally want a signed copy when i can buy again please! - but have you set yourself a writing style, have you discovered your own oice while doing this? do you plan to write more?

ALISON: you haven’t got one yet?! shame on you…. haha! since the book happened kind of organically, i just wrote it in the style which comes most naturally to me. i write in the same way i speak; it’s really just a text version of how i would speak to visitors to the museum. i try to be clear and friendly, just like having a chat, rather than a lecture. i am always mindful that despite what i’ve learned, i will never class myself as some kind of expert. i try not to use unnecessary technical language, as i found that quite off-putting when i was researching. sometimes it felt like you needed to be an architect to understand descriptions in the sources i’ve used! i try to keep it interesting, accurate, but understandable. i am aware that not everyone reading it will be local to the area so where i have used local words or terms, i have added a wee glossary at the back to try and help clarify things.

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ZITA: i can't wait to read it. you must find it quite inspiring using jute in dundee as a maker - is your material choice of jute related to your dundee research? can you tell a little bit about your accessories as well?

ALISON: yes it feels pretty good to be bringing scottish jute working back to dundee in some sort of form. “jist jute” was initially set-up as a temporary idea, to raise the funds to get my book printed. i was just making some simple jewellery from jute (earrings and bracelets) and my very first stall was within the overgate shopping centre! a friend who does weaving was talked into weaving jute “live” during the day so that shoppers could come over and watch it happening, and talk about the process. i was asked on the application for what my business name was, and i was like "i have no idea what to call it?! it’s jist jute…” it means “just jute” in english, but the locals pronounce just as jist. and so “jist jute” was born.

we have since grown our range of items, to include: loop/drop/stud earrings, mens cufflinks, necklaces, knitted necklaces, bracelets, botanically dyed twine, soap-savers, lavender bags, eco-scrubbies, shopping bags, faux cacti, exfoliating mitts, amongst other things. the list changes and alters as time goes on, and depending what is in demand at any given time. throughout 2020 coronavirus crisis, we completely changed tact (literally overnight), and worked hard for almost 8 months supplying cotton facemasks to both individuals and local businesses, in quantities of 1-300 pieces. we also supplied local foodbanks with a number of simple “soap savers” to help struggling families to make their precious soap go a little further during the early pandemic panic-buying.

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ZITA: this is amazing. i love this. and not only jute is environmentally friendlier but some of your stuff is also made of recycled materials aren’t they – do you find it hard to market sustainable goods or do you think the attitudes have changed a bit more in favour now?

ALISON: yes you are correct! not only is jute environmentally friendly and incredibly sustainable, but i also try to recycle it when i can. i have to be honest with you, i didn’t initially start using recycled because of environmental benefits, but because i’m a bit “mean” - scots for tight-fisted or someone who doesn’t like spending money. i felt it was silly to purchase brand new hessian from fabric stores, when i could source jute fabric for free from local coffee roasters. it was only later when i was trying to work out how i could be a bit greener that i discovered the amazing journey that jute sacks undertake before they reach me, that i realised these sacks need rescuing! for example, the jute is harvested, processed and woven in india. it may then go to kenya to be printed and filled with coffee beans, before being shipped to london coffee roasters. then i would buy 20+ empty sacks online, and they’d be shipped to dundee. once i’d made my recycled bags etc, they may be bought by anyone around the world...some have gone out to the US and australia. the amount of travelling these sacks do in their lifetime is astounding!

i have now moved over to using 100% recycled jute in my textile products, and only ever using locally produce nutscene twine for my bold & colourful bracelets and earrings. on a small scale, i haven’t found it too hard to market sustainable goods. at craft markets etc, you can get a good chat with customers and let them get touchy-feely with your product (or, at least, pre-covid). it's really just about being friendly, having a natter and gaining their trust.

what i do find difficult is persuading other businesses to stock our stuff. i have approached lots of local “refillery” type stores, and either they already stock a big chain brand which you see in all the shops on every high street, or they knock you back saying that they have “a similar product” (usually referring to hemp, which is certainly not the same thing as jute). this makes me especially sad when these tayside-based eco-stores go on about green businesses and supporting local, and save small businesses… yet won’t support other small businesses with a very unique local connection. what’s with that? i make a real effort to now source my sacks locally, for perth (where i live) or dundee (where “jist jute” is now based). i always mention my sources, because it’s important to both me and them. i believe it’s important to work together and to support small businesses. even more so now than ever. as small businesses, we are battling against big brands, against the high street chains, against cheap imports, against brexit… the last thing we need is to be fighting with each other!

on that note, i get sacks from unorthodox roasters in kinross and the bean store in perth. my recycled cotton is generally sourced from either charity shops, or my landlords, scrapantics. sometimes i use waxed cotton, which is always ‘end of line’ or small-batch experimental stuff from halley stevensons in dundee, who make the waxed cotton for barbour jackets. our botanical dyes are homemade from free and foraged fruit & veg.

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ZITA: thanks so much for sharing that. i do think that local businesses can achieve s lot more by working together! now, i know we have discussed your exciting book already, but i ask this question from everyone - can you recommend a book, or someone else whose work is worth looking into?

ALISON: a good book if you would like to read more about dundee's jute mills is mark watson's “jute & flax mills in dundee”, which turned out to be a bit of a bible for me! it is not generally easy to find, and went out of print circa. 1990 (when i was a mere 6 years old!). due to its age, it now holds a wealth of info about many mills which were around at the time but are now no longer with us. it is a bit more technical in its terminology, and a very different style from my own book, but still worth a look if “if these wa’s cuid talk” gets you hooked...

ZITA: and what are your new projects – apart from your book, what else can we expect to see from you this year and where?

ALISON: oooh... i wish i knew! all along i have let things just happen organically, as the best laid plans often go astray. i find if i make plans i get incredibly stressed when they go askew, and i make myself unwell over it.

a year ago i was asked where i wanted to be in 5 years time (at that point i was a struggling stall holder). i jokingly said “dundee’s first jute baroness, with a business in an old dundee jute mill, and maybe 5 staff… and now i’m based in anchor mill, my book is about to come out, i have “bricks & mortar” stockists for my products and i’m really wishing i had an extra set of hands! but i have 4 more years to achieve that, right?!

i keep thinking back to how it all started… being bored, angry and “on the dole”. i know i’m not the only one who feels like that. i know dundee has had a tough time of it, and there are many people in the same position as me. signing-on, queuing for jobs that we all know don’t exist, being made to feel worthless and useless… and through no fault of their own. i want to find out how we can help each other more. i want to expand my business further, and employ local people to help out. it gives me extra hands, them a source of money and most importantly, a sense of wellbeing and worth. i started this because i didn’t have a job, i know how they feel and what having a purpose would mean to these folk. i just need to work out how to do that. i don’t think my current studio is quite large enough to work safely (distanced) just now, but maybe now is the time to look into my options for the future.

i’ve had so many people ask me if i’ll do another book, too. in my head, i have the plans for another two...but whether i have the time to actually do it now that “jist jute” itself has grown arms and legs, i’m not really sure. maybe when i get a few staff under me, i can delegate and get back to pen & paper?!

ZITA: amazing! good luck with your plans and thanks a lot for your time!

ALISON: thanks!

-

“if these wa’s cuid talk” is available from 10th april from the jist jute etsy shop and facebook page (£23, free UK postage) and from selected stockists: coorie scotland (broughty ferry) and scrapantics (dundee)

further links:

hillcrest housing

unorthodox roasters

the bean store

halley stevensons

DESIGN CONVERSATIONS, INSPIRATION, SCOTLAND

in conversation with louise kirby

time flies - it's march now, how did that happen? nevermind, in the quest for constant inspiration i'm pleased to announce that my series of design conversations continues and this time i had a virtual cup of coffee with louise kirby, dundee-based surface pattern designer, illustrator and artist, whose work you might see in and around the city as well as on cards and smaller products. she is a multidisciplinary talent whose work is fabulously colourful and warm and i was really keen to know a little more about her work and inspirations.

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ZITA: first of all, thank you for accepting my invitation, i'm really happy to have you here as i'm really impressed with your work. could you tell a little bit about yourself, what you do and how you got there?

LOUISE: hi! i'm louise kirby, a local designer, i'm based in dundee and i've got a studio in dundee at wasps studios. i create bespoke print and patterns that ultimately captures a sense of place - within in all my work i like to bring out the positives and bring really meaningful and unique imagery that relates to the local spaces or briefs that i'm working on. my work is on quite a range of different things and i apply it to really small scale things as well as larger, public art, mural types of works as well. but in everything i do has this playfulness to it. my background is in textile design so my work has this kind of playful textile influence to it - i try and capture a sense of place with it but also the particularities of the brief i'm working towards. and how i got there..?

ZITA: yes! please tell a little bit about your journey too.

LOUISE: i studied printed textiles at duncan of jordanstone (DJCAD), but i graduated in 1999 so it was over 20 years ago now. i absolutely loved printed textiles and i was completely on fire. from when i started my first block, when i first discovered printed textiles i just absolutely loved it. as soon as i graduated i went to london and worked for a fashion design studio where i was coming up with print ideas but it was following trends and very much fashion related. i really liked working at that fast pace and constantly changing briefs, that we had to constantly come up with new ideas. then i moved back to scotland and just continued freelancing for the same design studio. then i took a little bit of time out and went travelling for a year - which i really recommend to everyone! i was really lucky, when i was in australia i decided to approach one of the design studios so i ended up doing some work for them too, john kaldor fabricmaker ltd. in sydney. i was only doing it for a couple of months but it was a great experience - and the design studio knew my work because they bought my designs before just through the fashion industry.

ZITA: wow!

LOUISE: when i came back i really wanted to just work out what i'm doing and where i'm going, so i decided i wanted to create my own label then. i created printed scarves on silk and wool, hand screen printed or monoprinted, and i would make them myself. this was really high-end, gallery type stuff and i did some shows with that, but i didn't just want to keep making things, and i did another "big review" about where i'm going and what i'm doing, and i got a little bursary to do some research and self development. i was always kind of worried about just making things and keep adding stuff to the world - i didn't just want to do that. i guess what i'm good at is coming up with ideas and working towards briefs, and i wanted to be able to apply that. and that's when i was starting working on more of these illustration type things and different briefs, and also seeing my work helped me think about how patterns can be applied not just onto textiles but murals and different scales. with most of my designs, i guess i really wanted to be purposeful, to be doing a job that improves space, i guess making a difference, in a way.

ZITA: that's really fascinating, and your journey is fascinating! you know it's funny because i took quite the opposite way. ok, i didn't start from illustration but from graphic design, it was more typography and logos, but then it was from that i discovered pattern, and printed textiles. whereas you started with that and then expanded. it's really interesting to see. i really love what you say about the sense of place and it is quite literal in some of your work when you do the murals. i'm really interested in those projects! i'm researching a lot about new towns such as glenrothes and i love the concept of a town artist. when you talk about improving a place and making a difference, i always think about those so i'm really wondering how these projects found you, and where we can see them in your work?

LOUISE: i guess when i come across a brief like that, i always think about, what is meaningful and unique about that particular place and focus on bringing out all those positives. how i found them... i guess it's either through open calls or you just see the commissions advertised, or maybe i've worked with people before and they know my work. an example of this is the scrapantics mural that was an open call for artists, which is on concertina doors - it's three or four metres tall and i had to use scaffolding. for me, thinking about the sense of place was about what that shop was about. scrapantics is a reusables store, a bit of an aladdin's cave of lots of different things. so i used my patterns and layering, that kind of juxtaposition of my style as a metaphor of what's inside that store, that kind of clashing and mixing things together and bring that out to the street, and just bringing some joy into the street.

ZITA: beautiful!

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LOUISE: other commissions i've worked on was the tayside healthcare trust, i worked on three different sheltered housing units, within their corridors to help improve the space and it involved lots of consultations with the tenants there. what's really important is that it's never about me just coming along and decide "hey this is what i'm gonna do", i think it's really important that i get it right for whoever's using that space. i always do the research then arrange consultations to try and really understand and get a bit deeper into what's important to the people. then i develop ideas - then i'll keep going backwards and forwards in order to come up with design solutions that fits the site-specific requirements of the space and works for all the people who will use it. i've only been really recently getting into public art, and i've done some of the wild in art trails - which are really fun to do! because they are so accessible and they're outside, it encourages families to get out and about. i really like the wild in art trail so i've done a few.

ZITA: this is super fascinating. i really admire these types of work - i've never done them myself but i love it. i love it when people adapt and colour in their built environment. it's really interesting to see how that works and responds to people.

LOUISE: yes when i was physically there and painting the scrapantics mural, people were stopping in the street and someone actually came up to me like "wow you're responsible for actually bringing some joy to the street?!" so it does make a difference! there were three commissioned by scrapantics and the whole area around it actually feels more vibrant and more - it kind of reflects the area i think, by just adding some murals to the street.

ZITA: i love that you told this story, that people stopped and talked to you. i love it when a place creates conversation in the community. this is really cool! having started from fashion though, and with printed scarves and the like, do you find it difficult to work to such different scales? i know that you do cards as well and then you say that you worked on a 3 or 4 metre tall mural... is there a lot of change in your process to adapt to that?

LOUISE: not really. i mean i love the challenge of working to a huge scale. the biggest thing i've ever done was ten metres by four metres, and I did an A4 or A3 sketch. it's still the same process, i guess i have to think about the shapes and the scales it's going to go on, how it's going to look or how it's going to be worn, so you're always just considering the end product, i guess. but it's the same process of research, development, testing ideas, playing, drawing skills, colour... all that kind of work. it's still the same process. i find it quite easy to move from one to the other actually. i guess the challenge gets me quite excited, in a way of "oh i've never done this before!". i tried to once put my designs on aeroplanes.

ZITA: really? wow, what was that like?

LOUISE: it was part of a competition, quite a long time ago now, and i got to the top ten selected designers to put my designs on british airways aeroplanes, but the idea of even just doing that brief helped me visualise the scale, like "oh wow, what could it look like?", what kind of scale it needed to be, how it would work from a distance and just understanding of how it would be seen by different people.

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ZITA: that's really interesting. your work is quite multidisciplinary - i love it that you went from scarves to aeroplanes and you take the same approach! is there an easy switch from project to project? how do you even start?

LOUISE: so i guess i'm just starting with a sketch of what the shape needs to be, if it needs to be a card or an aeroplane or a mural or whatever, i'm understanding proportions first. then i guess i just throw myself in! and i'm always learning, all through my creative career, i always find myself googling things and watching youtube videos if i need to, so definitely there is always a learning process. and that's exciting! and it helps develop my work as well, pushes me further and makes me think. it's important to use the brain! but yeah i do find it fairly easy to switch between scales and briefs.

ZITA: and does inspiration find you spontaneously or do you have to go after it a lot?

LOUISE: i'm always out and about so i'm always looking and noticing things, and it might be something really simple, like stripes, or lines or something that i can make connections with. or it might be some metaphors, something i can find meaning in and play with the ideas. it generally happens when i'm out, i have my phone with me to record little bits. my phone is full of something like 23.000 photos or something. obviously if there is a brief and a specific project, i will go out and look for inspiration that's relevant to the project. but generally i just love being outside and noticing texture and surface and lines, stuff like that. just stopping and looking closely at something.

ZITA: that's the creative way of seeing i guess! what is it in specifics you're discovering when you're out though?

LOUISE: i love looking at different textures or surfaces together, in close-up, i like that kind of juxtaposition of colour and pattern that sit together and layer up. going for a walk i think is one of the best things to do. if you tried find inspiration forcefully, it might not always be the best.

ZITA: i agree with that.

LOUISE: i guess finding your own things as well is really important. to find your own inspiration. the stuff you're taught at art college of using your own work and not using someone else's photos etc. to find what's important to you and your practice.

ZITA: that comes from your own eye i guess. apart from developing your own language, your output, you must develop your own eye, your input as well. to train your eye to see what you're really looking for. talking about others and inspiration from them though, here's the bit i'm always going to ask from everyone - can you recommend a book or another designer who might be worth looking up?

LOUISE: i think the whole series of the austin kleon books are really good, the show your work!, steal like an artist, he's got about five of them i think. and they're short reads and pictorial as well so they're really good, motivational little books. the simon sinek stuff, relating to finding your "why" as well, i've read that recently. as for artists... i'm going to recommend you someone from dundee, her name is nicola wiltshire and she paints on patterned fabric. her work is really interesting and she uses really really interesting colour combinations. some of her recent work has been about landscape and places - and some of it is more like portraiture or still life.

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ZITA: that's cool, i will definitely check her work out. the simon sinek book has actually been on my list for a while as well. good recommendations, thank you!

LOUISE: listen to the ted talk first, there is a ted talk. there's a whole process to go through, it's really worth it. you're about to look back on your life and find the things that are really important, to find out what ultimately is driving you. and it's not always what you think it might be!

ZITA: ooh that sounds interesting, i look forward to getting into that! and to finish this conversation with even more useful information, where can we see your work, what can we expect to see from you this year?

LOUISE: you can see my work in dundee and the dundee delights collection that i create, which is a range of greetings cards, prints and products. currently only really available on my etsy shop as most of the stockists are closed. out and about you can see my stuff, i guess the scrapantics mural is one and you can also see my penguin from the maggies penguin parade in jute cafe bar in dca (dundee contemporary arts.) as for what's to come later... i'm working on an amazing project just now, it's called spaces for people. it's quite exciting and i'm getting to do all the things that i wanted to do! it's about improving space for people in an area and we're creating temporary interventions to try some ideas out. but i'm not going to say too much about it because it's not out there in the public yet!

ZITA: oh that sounds super exciting though i wish i could ask you more about that.

LOUISE: i know! and i've got more of the wild in art sculptures as well - i've already created the lighthouse trail so the lighthouse trail is going to happen this year, but that's going to be in the aberdeen - shetland - moray - orkney areas. and i've just been told that i'm getting to do another one! but i cannot tell you what that is yet.

ZITA: amazing news! very exciting.

LOUISE: i'm also doing a project with dundee rep theatre, i got one of the micro-commissions, to create a piece of theatre. something completely different for me! i'm collaborating with a drama artist called amy hall gibson, and we're creating a piece of children's theatre called "dundee delight dice". this is based on what i do, highlighting all the positives about dundee but bringing it to life. using a giant "story-cube" type idea. that is going to be coming out later this year as well. we're having to adapt it because it's not necessarily going to be in the same format that we pitched originally due to the circumstances just now. but this is quite exciting, because i really like seeing my work in a new context and it's making me think about how my designs can work in different ways as well. and who knows what else! i will keep applying for things and see what happens.

ZITA: this is very exciting. and what a journey! from fashion through murals and aeroplanes and now children's theatre. this is an amazing creative journey and just really shows how a particular way of seeing and working and applying patterns and colours can be applied to so many things. thank you so much for sharing with me.

LOUISE: it's been great!

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links:

louise kirby’s website

louise kirby etsy shop

scrapantics

wild in art

nicola wiltshire

dundee rep theatre

INTERIOR DESIGN, SUSTAINABILITY, TEXTILE INDUSTRY, INSPIRATION

the 8 interior trends that will define 2021 - and the good news is, eco-conscious design is growing!

first of all, happy new year everyone! i guess we have all agreed not to talk about 2020, so i don’t want to say too much apart from how much i hope you all have an amazing new year with many well deserved, happy moments. for now, it seems as though we are stuck indoors for a little extra time again, and it’s all a bit grim. but here at zitozza indoors is what we’re good at, and with that in mind, you are invited to look through the interior trends of 2021 with our research glasses!


1. ECO CONSCIOUS DESIGN!

i was hesitating whether i should really call this a trend at all, when in fact it should be the standard really, but it’s just a fact that eco-consciousness has not been high on many agendas until recently. from the design industry’s perspective this has been imperatively rising though - and i’m 100% certain that it will be the most important one for decades to come. personally what i’m most excited about is the revolution collection by vondom - the first part of it (called “ibiza” by eugeni quitllet, made of plastic waste in the mediterranean) came out last year - read a little bit on design milk.

and this year we’re expected to see sustainability in many more ways - not just in durability and reusability but also in more innovative material choice such as foresso - the timber terrazzo, this beautiful surface. i love how it looks - texture within texture! made in the uk (birmingham) with bio-resin and timber waste, their sustainability credentials and transparency with their products and traceability are truly exemplary.

image and product design by foresso.


2. EARTH TONES AND TEXTURES

warm is the new cool, and interpreting a luxurious space as a kind, bracing cosiness has been growing and growing in recent years, resulting in a beautiful play with many textures and organic designs. clay, woodwork, boucle, velvets… this is very much about tactile qualities combined with warm colours and round, cocooning forms. coleur locale illustrates a rich, well-travelled take on this - below in the styling of the brilliant cleo scheulderman. it’s the comforting hug of mother earth that we crave!

photography by Jeroen van der Spek. styling by Cleo Scheulderman, 
client: Coleur Locale.


3. FRESH, OPEN BLUES

remember what free, open spaces used to be like? remember the summer breeze under the bright wide sky? remember the beach, the colour of the ocean? it’s hard to imagine it right now, scooped up inside in the midst of an ugly, grim january but those amazing blue hues are being brought indoors with rather spectacular results. as a fan of this colour i’m really excited about benjamin moore choosing it to be colour of the year. if you’re familiar with nicola harding and co. then you’ll know that she is an expert of using these shades for cool, thoughtful spaces with lots of charm and character. the below snippet is from this project (published in house & garden last year) - can we please take a moment to note the rugs too!

design by Nicola Harding & Co, photography by Paul Massey

4. ONE ROOM, MANY FUNCTIONS

hands up, who’s surprised at this one? since we have spent pretty much all events of our life at home recently, this trend has risen perhaps out of necessity, but it’s here to stay because it’s immensely practical. while it has really been simple reality for many people, 2020 has certainly brought it to the surface and the market for functional solutions might expand as a result. expect to find space dividers and lots of clever home office furniture - the personal pick is this super smart, modular home office by arnie.m - the brainchild of angela and matt maurer. british made (in manchester), masterfully skilled, fully customisable and it’s sustainable too - made of 100% natural plywood (with beautiful wood pattern on the surface) and none of that awful mdf stuff.

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design by Arnie.M, photography by Paul Moffat Photography. 



5. FUNKY ACCENT RUGS

the one i’ve been waiting for! this one is for the pattern lovers out there and it’s just become barefoot-friendly. we have been layering upon layers upon layers for the past few years now, but increasingly we’re doing it to the floors as well and i’m 100% here for it. rugs outside, rugs in the kitchen, rugs on rugs, everything goes with everything. it’s the floor that makes the statement in 2021 so give it the love it deserves. london-based floor story always has some of the brightest and most exciting collaborations to look forward to - a great start to the year with the mediterranean collection by adam furman.

image by Floor Story, rug design by Adam Furman. 

6. NORDIC WABI SABI

minimalism has also taken a more inviting, warmer form in recent years. it’s still quite rustic and sparse but with plenty of thought-provoking richness in texture and imperfect, natural form. it still seeks that delicate contentment, and it still finds it in the peaceful serenity of warm, monochrome hues and natural surfaces, worked with the most skilled craftsmanship. but recently, it has all taken a more hugging, cosy, organic form in a somewhat scandinavian manner - or dutch as seen on this take by cleo scheulderman for vtwonen. it’s an artful creation of an unfilled but stimulating space where we want to go to to feel better about everything again.

photography by Jeroen van der Spek, styling by Cleo Scheulderman, 
assistance by Mette Sophie, client: vtwonen

7. VINTAGE LOVE

classic styles become such because they work, there is nothing new about that. however there are always new and ever more inventive ways to widen the boundaries and take braver, bolder twists on our cherished favourites. and if sustainability is chic, then surely, the glamorous way to do it is to give our vintage treasures the love and attention they deserve. it’s all about expression, maximalism, individuality and all the personal stories each object bears. i chose another take from nicola harding & co to illustrate this - a fabulous, opulent space that feels inviting and familiar at the same time.

interior design by Nicola Harding & Co, photography by Paul Massey



8. NATURE AND GREEN (and all the other colours)

maybe houseplants are not a “trend” so much, we just collect them because they are great and we love nature. but those of you with gardens and balconies have really hit the jackpot and a new appreciation certainly grew out of last year’s events. outdoor spaces are being increasingly valued as an extension of the living space and they’re now getting their rightfully earned, fully saturated upgrade with appropriate cosy cushions and floor covers. this one by mimi forrest is obviously not an outdoor rug but first of all it’s too beautiful not to be shared here and secondly, the styling might just give you the right idea - it is exactly the type of indoor space we want to see more of in 2021.

i hope you will all have an amazing, productive and successful 2021 with lots of colour and pattern - and more importantly please stay safe and healthy! although the start to the year feels worrying and sad, i’m hoping that it won’t be much longer until we can work more closely again and i’m looking forward to seeing more of your creative projects. happy new year!

image by Floor Story, rug design by Mimi Forrest


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further reading

interior design trends 2021 – the 20 top looks for the new year (jennifer ebert, homes & gardens, 01/01/2021)

the biggest interior design trends for 2021 revealed (jacky parker, livingetc, 23/10/2020)

living room trends 2021 - top styling tips and trends to inspire (ruth doherty, ideal home, 09/10/2020)

pinterest predicts 2021’s interior trends: how to add them into your home, according to experts (eva waite-taylor, the independent, 15/12/2020)

interiors trends that will be big in 2021 :how to update your home for the year ahead (prudence ivey, homes & property, 31/12/2020)