eco-conscious materials

SUSTAINABILITY, TEXTILE INDUSTRY, INTERIOR DESIGN, INSPIRATION

the key interior trends of 2024 - bold prints are here to stay!

Zita Katona ·

it’s february again… and it seems to be a particularly grey one, but that just makes it perfect time to read about decorating trends, colours, patterns and all the fun stuff. and, as we do it now every year, we’ve collected the main trends to focus on so do join us on a trip into the hottest new interior trends.

1. bOLD colours and brave combos

at zitozza, we have been waiting for this moment for a looong time, but even for the minimalists, it’s probably a good time to say goodbye to the all-beige aesthetic and the grey everything. in the mid-2020s, we are in desperate need for mood-boosting colours and the stranger, and more eye-catching, the better. close the itten book, there are no rules, more is more - we’re getting ready to make some bold, wild prints on new interior fabrics and we cannot wait.


2. hand crafted statement pieces

we have discussed this before - sustainability is not a trend, but an imperative for all industries now, as it should be. for sure, sustainable design processes and practices can be interpreted in many interesting ways and many are slowly seeping into interior trends. one that’s here to stay is how the luxury statement pieces now mean the high-quality, handmade objects made by artisans. exquisite hand crafted details, small imperfections, material honesty - what’s not to love and do we have the rugs for you!

3. luxury gezelligheid

this one is an entirely biased inclusion in the list since zitozza are dutch lovers, but that thing that house beautiful calls “cosy, quiet luxury” and those “real and memorable spaces” dezeen refers to - the dutch have a word for it and if you ever went through a bit of a hygge phase, you need to learn to say gezellig.

it means so much more than cosy - it is a social and friendly kind of contentness. in the home, it may express itself in the shape of ambient lighting (think about our jute lampshades!), warm, tactile textures (think of layers of rugs on the floor!), and open, inviting, sociable spaces ready to be filled with warm conversations. naturally, this means high quality, long-lasting materials and finishes as time well spent is the real luxury now!

4. BROWN (FOR real!)

no, it is not the 1970s anymore, don’t worry. that kind of brown is not making a new comeback. this is a grown-up version, evolved from the earth tone trends we’ve seen in the last few years. at zitozza, we’re particular fans of the almost-black kind of espresso browns, and elle decor mentions chocolate hues, but if that’s not your thing, woods and finishes such as shou sugi ban may bring that tone in your home by more natural means.

5. stripes and checks

nothing we love more than patterns, of course and we’re so glad seeing them mentioned by vogue. horizontal or vertical, or have them clash and make a chequerboard - that’s right up our alley as our modular system of printing blocks can make up similar effects with that unique hand crafted appeal and we cannot wait to bring more of these prints to life - stay tuned!

6. mix and match

as we are all about tactile prints, we do always embrace a version of this kind of trend, but this year it really means a mix and match of all sorts of surfaces and patterns. textured walls are definitely a thing this year but it means a play with hard finishes - metals such silver and gold accents (and yes, stainless steel!) but also, of course, mixing coarse textiles (such as jute) with some soft linens too. exciting times!

if you’re ready to find something for your home, have a browse through our shop or request a sample to see what we’re able to do for your home!

below the articles we sourced these from are linked for further reading, and if you want to be the first to read about sustainable home decor and textiles, subscribe below (it comes with a freebie every month!)

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links:

12 interior design trends we’ll see in 2024 (by amanda lauren, 4th january 2024, forbes)

maximalism to make way for “quiet refinement” in 2024 say interior designers (by casja carlson, 5th january 2024, dezeen)

5 interior design trends that will define 2024 (by sarah archer, 26 december 2023, architectural digest)

9 interior design trends to watch in 2024 (by david nash, 4th december 2023)

12 interior design trends you’ll see everywhere in 2024, according to experts (by medgina saint-elien, 9th december 2023, house beautiful)

the interior trends to know in 2024 - and what’s on its way out (by elise taylor, 4th january 2024, vogue)

the interior designs we’ll be seeing everywhere this year (by eleanor cording-booth, 27 october 2023, house and garden)

SUSTAINABILITY, TEXTILE INDUSTRY, INTERIOR DESIGN, INSPIRATION

the key interior trends of 2023 - finally, brutalism is in (and sustainability remains)

Zita Katona ·

february is here and if you’re thinking of any decorating work to be done around your home, you’re probably ready to make your plans soon… so to help you a little bit with that, here’s our yearly research into the interior design trends that will dominate the home styling scene this year!

1. BRUTALISM! embrace raw concrete and tactile, industrial materials

hell yeah! finally, raw concrete is in. in a chaotic world, we need clear and calming interior spaces and this is the perfect opportunity of the bare functionality of brutalist forms to make a come back. so, expose the surface, reveal the structure and get a raw, utilitarian jute rug to to match it (we have just the things for you…!) tactile surfaces have been around us for a while but finally it’s time for the raw materials to shine as they are.

“compared to the past, the new brutalist style results in a softer approach that incorporates natural elements like wood, stones, plants and sustainable materials resulting in a warmer and more welcoming aesthetic.” said giampiero tagliaferri for vogue.


2. BE BOLD AND BRAVE! embrace colours and patterns clashing

this is another one we absolutely love at zitozza - we’re all about patterns and colours here too. this is what house beautiful call ‘dopamine dressing’ and basically means just doing what you like, because it’s your home and your castle and who cares about rules anymore, right?!

so it’s time to dive into all the patterns, all the colours, and all the textures! more is more, less is a bore. it’s time to stop fretting about matching and embrace the clashing.

3. TEXTURES! embrace the tactile surfaces

yes, the bold and brave approach now extends to all the interesting textures too. "the recent pandemic deprived us of one of our most 'human' senses: touch. in response to that, i feel it will become increasingly important for designers to make use of materials that bring tactility to the interior scheme and to devise spaces that provoke an emotion in its users." interior designer tola oluojape told dezeen.

at zitozza, last year we have seriously extended our fabric range and we have a range of different textures from the soft and cosy recycled cotton blends to the coarsest jute and some interesting qualities in-between too, with bold, tactile prints too, to suit perfectly with the “hand-formed” textures trend predicted by elle decor.

4. sustainability! embrace the planet

i have always argued that this is not so much of a trend anymore but an imperative and it’s great to see now almost everyone jumping onboard. designers do have a huge responsibility in making products that don’t cost the earth and do last longer which is what we try to do at zitozza by using a lot of jute (one of the most sustainable fibres in the world) and recycled linens and recycled cotton blends (with recycled polyester and recycled polyester cushion inserts too!)

but it’s not just about fabrics, but a whole range of new materials from mushroom leather (by mylo unleather, as seen on dezeen’s selection), but also my personal favourite: bricks made of construction waste by kenoteq (discovered on material district). it’s genuinely exciting to see what the future brings in new materials to use for building and making homes.


5. HANDMADE! embrace the imperfections

and finally, here’s another fashionable decorating trend we can help you with - to embrace the handmade, crafted accessories with all their imperfections and naive charms. that handmade aesthetic is all over zitozza too, since, well, all our interior accesories are made by hand, slowly crafted with love and lots of passion for colour and texture.

“with thoughtful, sustainable design a key focus for 2023, as well as a nod to more nostalgic designs, these 'trends' will not only lead to us shopping more responsibly, but it will also see a rise in 'shopping small', and celebrating handmade, artisan designs and craftsmanship from all over the world.” writes jennifer ebert for homes and gardens and we take this fully onboard. shop small, buy handmade and cherish the object in your home with the same love as they were created with.

and if you want to stay in touch with the next lot of brutalist, colourful, pattern-clashing, tactile textured, sustainable handmade goodies, then do so by subscribing to our newsletter below and follow us on instagram. have a wonderful year and happy decorating!

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links:

interior design trends to know in 2023 - and what’s on its way out (by elise taylor 13 january 2023, british vogue)

interior design trends for 2023 reflect "anger in the world” and post-covid community focus (by casja carlson, 5th january 2023, dezeen magazine)

interior design trends 2023: top 7 trends influencing our homes (by rachel edwards, 6th january 2023, house beautiful)

10 interior design trends that will shape our spaces in 2023 (by jennifer ebert, 23 january 2023, homes and gardens)

the top 8 home design trends we will see in 2023 (by kristen flanagan, 16 december 2022, elle decor)

a brick made of recycled construction waste (2nd february 2023, material district)

INTERIOR DESIGN, SUSTAINABILITY, TEXTILE INDUSTRY, INSPIRATION

the 8 interior trends that will define 2021 - and the good news is, eco-conscious design is growing!

Zita Katona ·

first of all, happy new year everyone! i guess we have all agreed not to talk about 2020, so i don’t want to say too much apart from how much i hope you all have an amazing new year with many well deserved, happy moments. for now, it seems as though we are stuck indoors for a little extra time again, and it’s all a bit grim. but here at zitozza indoors is what we’re good at, and with that in mind, you are invited to look through the interior trends of 2021 with our research glasses!


1. ECO CONSCIOUS DESIGN!

i was hesitating whether i should really call this a trend at all, when in fact it should be the standard really, but it’s just a fact that eco-consciousness has not been high on many agendas until recently. from the design industry’s perspective this has been imperatively rising though - and i’m 100% certain that it will be the most important one for decades to come. personally what i’m most excited about is the revolution collection by vondom - the first part of it (called “ibiza” by eugeni quitllet, made of plastic waste in the mediterranean) came out last year - read a little bit on design milk.

and this year we’re expected to see sustainability in many more ways - not just in durability and reusability but also in more innovative material choice such as foresso - the timber terrazzo, this beautiful surface. i love how it looks - texture within texture! made in the uk (birmingham) with bio-resin and timber waste, their sustainability credentials and transparency with their products and traceability are truly exemplary. 

image and product design by foresso.


2. EARTH TONES AND TEXTURES

warm is the new cool, and interpreting a luxurious space as a kind, bracing cosiness has been growing and growing in recent years, resulting in a beautiful play with many textures and organic designs. clay, woodwork, boucle, velvets… this is very much about tactile qualities combined with warm colours and round, cocooning forms. coleur locale illustrates a rich, well-travelled take on this - below in the styling of the brilliant cleo scheulderman. it’s the comforting hug of mother earth that we crave!

photography by Jeroen van der Spek. styling by Cleo Scheulderman, 
client: Coleur Locale.


3. FRESH, OPEN BLUES

remember what free, open spaces used to be like? remember the summer breeze under the bright wide sky? remember the beach, the colour of the ocean? it’s hard to imagine it right now, scooped up inside in the midst of an ugly, grim january but those amazing blue hues are being brought indoors with rather spectacular results. as a fan of this colour i’m really excited about benjamin moore choosing it to be colour of the year. if you’re familiar with nicola harding and co. then you’ll know that she is an expert of using these shades for cool, thoughtful spaces with lots of charm and character. the below snippet is from this project (published in house & garden last year) - can we please take a moment to note the rugs too!

design by Nicola Harding & Co, photography by Paul Massey

4. ONE ROOM, MANY FUNCTIONS

hands up, who’s surprised at this one? since we have spent pretty much all events of our life at home recently, this trend has risen perhaps out of necessity, but it’s here to stay because it’s immensely practical. while it has really been simple reality for many people, 2020 has certainly brought it to the surface and the market for functional solutions might expand as a result. expect to find space dividers and lots of clever home office furniture - the personal pick is this super smart, modular home office by arnie.m - the brainchild of angela and matt maurer. british made (in manchester), masterfully skilled, fully customisable and it’s sustainable too - made of 100% natural plywood (with beautiful wood pattern on the surface) and none of that awful mdf stuff.

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design by Arnie.M, photography by Paul Moffat Photography.



5. FUNKY ACCENT RUGS

the one i’ve been waiting for! this one is for the pattern lovers out there and it’s just become barefoot-friendly. we have been layering upon layers upon layers for the past few years now, but increasingly we’re doing it to the floors as well and i’m 100% here for it. rugs outside, rugs in the kitchen, rugs on rugs, everything goes with everything. it’s the floor that makes the statement in 2021 so give it the love it deserves. london-based floor story always has some of the brightest and most exciting collaborations to look forward to - a great start to the year with the mediterranean collection by adam furman. 

image by Floor Story, rug design by Adam Furman.

6. NORDIC WABI SABI

minimalism has also taken a more inviting, warmer form in recent years. it’s still quite rustic and sparse but with plenty of thought-provoking richness in texture and imperfect, natural form. it still seeks that delicate contentment, and it still finds it in the peaceful serenity of warm, monochrome hues and natural surfaces, worked with the most skilled craftsmanship. but recently, it has all taken a more hugging, cosy, organic form in a somewhat scandinavian manner - or dutch as seen on this take by cleo scheulderman for vtwonen. it’s an artful creation of an unfilled but stimulating space where we want to go to to feel better about everything again.

photography by Jeroen van der Spek, styling by Cleo Scheulderman, 
assistance by Mette Sophie, client: vtwonen

7. VINTAGE LOVE

classic styles become such because they work, there is nothing new about that. however there are always new and ever more inventive ways to widen the boundaries and take braver, bolder twists on our cherished favourites. and if sustainability is chic, then surely, the glamorous way to do it is to give our vintage treasures the love and attention they deserve. it’s all about expression, maximalism, individuality and all the personal stories each object bears. i chose another take from nicola harding & co to illustrate this - a fabulous, opulent space that feels inviting and familiar at the same time.

interior design by Nicola Harding & Co, photography by Paul Massey



8. NATURE AND GREEN (and all the other colours)

maybe houseplants are not a “trend” so much, we just collect them because they are great and we love nature. but those of you with gardens and balconies have really hit the jackpot and a new appreciation certainly grew out of last year’s events. outdoor spaces are being increasingly valued as an extension of the living space and they’re now getting their rightfully earned, fully saturated upgrade with appropriate cosy cushions and floor covers. this one by mimi forrest is obviously not an outdoor rug but first of all it’s too beautiful not to be shared here and secondly, the styling might just give you the right idea - it is exactly the type of indoor space we want to see more of in 2021.

i hope you will all have an amazing, productive and successful 2021 with lots of colour and pattern - and more importantly please stay safe and healthy! although the start to the year feels worrying and sad, i’m hoping that it won’t be much longer until we can work more closely again and i’m looking forward to seeing more of your creative projects. happy new year!

image by Floor Story, rug design by Mimi Forrest


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further reading

interior design trends 2021 – the 20 top looks for the new year (jennifer ebert, homes & gardens, 01/01/2021)

the biggest interior design trends for 2021 revealed (jacky parker, livingetc, 23/10/2020)

living room trends 2021 - top styling tips and trends to inspire (ruth doherty, ideal home, 09/10/2020)

pinterest predicts 2021’s interior trends: how to add them into your home, according to experts (eva waite-taylor, the independent, 15/12/2020)

interiors trends that will be big in 2021 :how to update your home for the year ahead (prudence ivey, homes & property, 31/12/2020)