the key interior trends of 2024 - bold prints are here to stay!

it’s february again… and it seems to be a particularly grey one, but that just makes it perfect time to read about decorating trends, colours, patterns and all the fun stuff. and, as we do it now every year, we’ve collected the main trends to focus on so do join us on a trip into the hottest new interior trends.

1. bOLD colours and brave combos

at zitozza, we have been waiting for this moment for a looong time, but even for the minimalists, it’s probably a good time to say goodbye to the all-beige aesthetic and the grey everything. in the mid-2020s, we are in desperate need for mood-boosting colours and the stranger, and more eye-catching, the better. close the itten book, there are no rules, more is more - we’re getting ready to make some bold, wild prints on new interior fabrics and we cannot wait.

2. hand crafted statement pieces

we have discussed this before - sustainability is not a trend, but an imperative for all industries now, as it should be. for sure, sustainable design processes and practices can be interpreted in many interesting ways and many are slowly seeping into interior trends. one that’s here to stay is how the luxury statement pieces now mean the high-quality, handmade objects made by artisans. exquisite hand crafted details, small imperfections, material honesty - what’s not to love and do we have the rugs for you!

3. luxury gezelligheid

this one is an entirely biased inclusion in the list since zitozza are dutch lovers, but that thing that house beautiful calls “cosy, quiet luxury” and those “real and memorable spaces” dezeen refers to - the dutch have a word for it and if you ever went through a bit of a hygge phase, you need to learn to say gezellig.

it means so much more than cosy - it is a social and friendly kind of contentness. in the home, it may express itself in the shape of ambient lighting (think about our jute lampshades!), warm, tactile textures (think of layers of rugs on the floor!), and open, inviting, sociable spaces ready to be filled with warm conversations. naturally, this means high quality, long-lasting materials and finishes as time well spent is the real luxury now!

4. BROWN (FOR real!)

no, it is not the 1970s anymore, don’t worry. that kind of brown is not making a new comeback. this is a grown-up version, evolved from the earth tone trends we’ve seen in the last few years. at zitozza, we’re particular fans of the almost-black kind of espresso browns, and elle decor mentions chocolate hues, but if that’s not your thing, woods and finishes such as shou sugi ban may bring that tone in your home by more natural means.

5. stripes and checks

nothing we love more than patterns, of course and we’re so glad seeing them mentioned by vogue. horizontal or vertical, or have them clash and make a chequerboard - that’s right up our alley as our modular system of printing blocks can make up similar effects with that unique hand crafted appeal and we cannot wait to bring more of these prints to life - stay tuned!

6. mix and match

as we are all about tactile prints, we do always embrace a version of this kind of trend, but this year it really means a mix and match of all sorts of surfaces and patterns. textured walls are definitely a thing this year but it means a play with hard finishes - metals such silver and gold accents (and yes, stainless steel!) but also, of course, mixing coarse textiles (such as jute) with some soft linens too. exciting times!

if you’re ready to find something for your home, have a browse through our shop or request a sample to see what we’re able to do for your home!

below the articles we sourced these from are linked for further reading, and if you want to be the first to read about sustainable home decor and textiles, subscribe below (it comes with a freebie every month!)

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links:

12 interior design trends we’ll see in 2024 (by amanda lauren, 4th january 2024, forbes)

maximalism to make way for “quiet refinement” in 2024 say interior designers (by casja carlson, 5th january 2024, dezeen)

5 interior design trends that will define 2024 (by sarah archer, 26 december 2023, architectural digest)

9 interior design trends to watch in 2024 (by david nash, 4th december 2023)

12 interior design trends you’ll see everywhere in 2024, according to experts (by medgina saint-elien, 9th december 2023, house beautiful)

the interior trends to know in 2024 - and what’s on its way out (by elise taylor, 4th january 2024, vogue)

the interior designs we’ll be seeing everywhere this year (by eleanor cording-booth, 27 october 2023, house and garden)

the key interior trends of 2023 - finally, brutalism is in (and sustainability remains)

february is here and if you’re thinking of any decorating work to be done around your home, you’re probably ready to make your plans soon… so to help you a little bit with that, here’s our yearly research into the interior design trends that will dominate the home styling scene this year!

1. BRUTALISM! embrace raw concrete and tactile, industrial materials

hell yeah! finally, raw concrete is in. in a chaotic world, we need clear and calming interior spaces and this is the perfect opportunity of the bare functionality of brutalist forms to make a come back. so, expose the surface, reveal the structure and get a raw, utilitarian jute rug to to match it (we have just the things for you…!) tactile surfaces have been around us for a while but finally it’s time for the raw materials to shine as they are.

“compared to the past, the new brutalist style results in a softer approach that incorporates natural elements like wood, stones, plants and sustainable materials resulting in a warmer and more welcoming aesthetic.” said giampiero tagliaferri for vogue.

2. BE BOLD AND BRAVE! embrace colours and patterns clashing

this is another one we absolutely love at zitozza - we’re all about patterns and colours here too. this is what house beautiful call ‘dopamine dressing’ and basically means just doing what you like, because it’s your home and your castle and who cares about rules anymore, right?!

so it’s time to dive into all the patterns, all the colours, and all the textures! more is more, less is a bore. it’s time to stop fretting about matching and embrace the clashing.

3. TEXTURES! embrace the tactile surfaces

yes, the bold and brave approach now extends to all the interesting textures too. "the recent pandemic deprived us of one of our most 'human' senses: touch. in response to that, i feel it will become increasingly important for designers to make use of materials that bring tactility to the interior scheme and to devise spaces that provoke an emotion in its users." interior designer tola oluojape told dezeen.

at zitozza, last year we have seriously extended our fabric range and we have a range of different textures from the soft and cosy recycled cotton blends to the coarsest jute and some interesting qualities in-between too, with bold, tactile prints too, to suit perfectly with the “hand-formed” textures trend predicted by elle decor.

4. sustainability! embrace the planet

i have always argued that this is not so much of a trend anymore but an imperative and it’s great to see now almost everyone jumping onboard. designers do have a huge responsibility in making products that don’t cost the earth and do last longer which is what we try to do at zitozza by using a lot of jute (one of the most sustainable fibres in the world) and recycled linens and recycled cotton blends (with recycled polyester and recycled polyester cushion inserts too!)

but it’s not just about fabrics, but a whole range of new materials from mushroom leather (by mylo unleather, as seen on dezeen’s selection), but also my personal favourite: bricks made of construction waste by kenoteq (discovered on material district). it’s genuinely exciting to see what the future brings in new materials to use for building and making homes.

5. HANDMADE! embrace the imperfections

and finally, here’s another fashionable decorating trend we can help you with - to embrace the handmade, crafted accessories with all their imperfections and naive charms. that handmade aesthetic is all over zitozza too, since, well, all our interior accesories are made by hand, slowly crafted with love and lots of passion for colour and texture.

“with thoughtful, sustainable design a key focus for 2023, as well as a nod to more nostalgic designs, these 'trends' will not only lead to us shopping more responsibly, but it will also see a rise in 'shopping small', and celebrating handmade, artisan designs and craftsmanship from all over the world.” writes jennifer ebert for homes and gardens and we take this fully onboard. shop small, buy handmade and cherish the object in your home with the same love as they were created with.

and if you want to stay in touch with the next lot of brutalist, colourful, pattern-clashing, tactile textured, sustainable handmade goodies, then do so by subscribing to our newsletter below and follow us on instagram. have a wonderful year and happy decorating!

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links:

interior design trends to know in 2023 - and what’s on its way out (by elise taylor 13 january 2023, british vogue)

interior design trends for 2023 reflect "anger in the world” and post-covid community focus (by casja carlson, 5th january 2023, dezeen magazine)

interior design trends 2023: top 7 trends influencing our homes (by rachel edwards, 6th january 2023, house beautiful)

10 interior design trends that will shape our spaces in 2023 (by jennifer ebert, 23 january 2023, homes and gardens)

the top 8 home design trends we will see in 2023 (by kristen flanagan, 16 december 2022, elle decor)

a brick made of recycled construction waste (2nd february 2023, material district)

in conversation with jessica clements of JESS ANNE

my oh my, it’s been a while since we had a good, deep design conversation hasn’t it! the talent of course has always been there and shining, but we now finally had the time as well, to meet some and explore their fabulous work. i’m very excited to introduce jessica clements of JESS ANNE today. she is a woven textile designer whose gorgeous works, with incredibly bold and bright colourways caught my eye immediately, and we’ve gone into process, materials and inspiration to bring her vibrant textiles closer to you.

ZITA: hi jess! first things first - could you say a few words about yourself, what you do and how you got there?

JESS: of course! so hello everyone my name is jessica, i’m 26 years old and live in broadstairs in kent and i’m the founder of JESS ANNE! i started my brand in 2019, just before the pandemic and i really wanted to create a brand that explores woven cloth featuring bright colours that spark joy!

ZITA: and it’s working i think! the first thing that really catches the eye about your work i think are your vibrant colourways! i just love the high contrasts and the neons so much. could you share a little bit about the thoughts that go into putting your wonderful schemes together?

JESS: it’s hard to explain but typically i don’t have a source of inspiration as such, it’s more of a feeling that i have. when i look at colours i don’t tend to think of trends or “what’s in”. i tend to think do they spark anything within me, do these colours remind me of a pleasant memory or place, or do they make me feel like if i wore those colours, i would feel confident? pretty? bold? i just sense my way through the colour choices rather then trying to have an elaborate explanation behind them. if the colours feel right, it feels right! obviously, every individual will have different tastes or opinions on style, however, the colours i choose express who i am as a designer and just as a human being!

ZITA: as a fellow pattern lover, i find weaving – and your particularly geometric patterns fascinating, i guess weaving is very “mathematical”. can you explain a little bit about the process of designing your patterns? what does it look like when one of your colourful patterns come together – is it a long chain of trials and errors, or do you nail it most of the time?

JESS: so, weaving is definitely not for those who don’t enjoy maths. weaving is one of those processes where accuracy and maths is everything and could make or break a pattern or even the physical cloth. when i begin my design process i always start with the colours (obvs!). from there, i tend to experiment with whatever i feel like i need to personally conquer as a weaver who is always trying to progress. as i’ve said before i’m not too driven by trend or styles, but much rather just expressing who i am as a designer and where i am in my personal development as a young creative. the geometric patterns was a real test for me! however it was one I wanted to conquer and prove that i can push my limits (and my own confidence!). when developing a design, the maths has to be spot on, and the maths can shift/change depending on the types of yarns and patterns chosen. i experiment with smaller samples first, writing every calculation to make sure I have the right amount of yarn ends and that i’m using the correct size of equipment such as the reed for the cloth i desire.

it’s definitely a trial and error thing! i wish i could say i nailed it on the head every time but that wouldn’t be true. sometimes yarns do not want to cooperate, even if you double checked every calculation and detail. sometimes, even the smallest of details overlooked can dramatically change the look and feel of the cloth. however, once the sample is nailed and its something that i feel proud to put my name too, i would then expand on this sample to create a range of products!

ZITA: what a fascinating process. i find the abstract nature of your work very interesting – i particularly love your woven artworks, it’s like you deconstructed your own craft into something else, something a bit more abstract, they feel quite architectural to me but also remind me of op-art a little bit. can you share a few thoughts about these pieces?

JESS: oh the card windings! i love these little pieces. when studying, we were taught that these card windings were used initially as just a development stage, to try out colourways and warp patterns. however, I started to expand on these using different shapes of card and found they deserved to be mini pieces of art in their own right! carefully hand wrapping card with desired colours in any order?! who wouldn’t?! i think the woven structure will always have an element of being architecturally inspired because the typical woven form relies so heavily on being constructed in a way that it will structurally hold together! not only do they help inform the woven cloth designs but they create such dynamic little studies that are interesting enough to want to hang on the wall!

ZITA: i think they work brilliantly, i really love them. now, let’s talk materials! what kind of materials do you work with – do you mix them often, or do you stick to one or two that works? what works?

JESS: oh good one. i’m a typical creature of habit, however as i’ve been designing, i’ve been trying my hardest to break free from my comfort zones. i tend to weave mainly with lambswool, however, in my most recent collection i have really been trying to expand on my products and offer lighter alternatives to the heavier & warmer wools and been experimenting with cotton/linen blends. i tend to use cottons for my card windings and happen to find myself using these now in my newer designs as a supplementary yarn. i’m hoping the more i evolve as a designer, the more i will be adventurous and try more yarns! eek!

ZITA: have you found that sustainability and ethical sourcing has become more of a point with your customers as well as in your supply chain? how do you find this – have you always worked with such materials?

JESS: i think by now most consumers are concerned with the environment, as they should be! it’s so important for people to realise the impact the textile industry has on the environment, and this should definitely be more integrated into our buying habits. as an independent designer and so early on in my journey, i handweave all of my designs, eliminating the risk of buying into any sort of sub par factory conditions or any sort of exploitation (although, it’s of my understanding now these regulations are in place and finally the textile world is shifting into a much more ethical way of producing). the yarns i order are from smaller independent shops in the UK, who also do their own background investigations into where they source their yarns. the company that i purchase my lambswool from and the cottons are very transparent in their processes which makes the selection process much easier. it’s so difficult to navigate through the world of industry, however, i remain conscious of my purchases and in the future when i have built up my brand, i strive to be a designer who is part of the ever so important sustainability movement.

ZITA: i think it’s growing really quite fast, nearly all designers i know are now considering this. i got to know you as a fellow participant of a new TV Show and you’ve also been through some thorough mentoring and an intensive development process i guess! how has it been for you in the last few months? without any spoilers, can you share a little bit about how you have developed your work and maybe about some of the new pieces?

JESS: so the show really helped me become who I am today in just a short amount of time! the mentoring was pretty intense to say the least and it was difficult at times to break old habits and ways of thinking, but it was exactly what I needed to tap in to the potential for my woven designs! before filming i lacked confidence and found my development of designing was very slow, as i was always very nervous of trying new patterns/yarn in case they didn’t work out (yes, i am one of those people that if i don’t nail it first time, i get very frustrated!) however the mentoring on the show really helped me overcome that fear and removed the barrier between me as a designer and creating much more statement designs. the designs that will feature in the show really came from a place of needing to push my own boundaries rather then a specific source of inspiration. i view this collection as a natural progression from my previous broadstairs project and i think there something really lovely about my projects linking this way.

ZITA: this is very exciting and i can’t wait to see al this progress on TV soon. development is an interesting process, have you found any new sources of inspiration? where do you normally go to or look to? have you found it’s changed lately?

JESS: i think my design process and sources of inspiration changes almost constantly. as my practice and skills develop and as i continue to design, i find my inspiration shifts so frequently that’s its hard to even keep up with myself! i was inspired mostly by nature and my surroundings in my home town, however i found that more recently my work is more inspired by my own feelings and the feeling i wanted to provoke in people if they were to wear my design. i’m starting to really explore how fabric design and colour combinations can provoke different emotions.  

ZITA: fascinating! and where do you want to see your work most? what’s your dearest ambition, where do you want to take your work next?

JESS: i would absolutely adore to see my brand grow and eventually develop into a fashion brand. the dream has always been to see my fabrics on garments such as beautiful, tailored suits and dresses and feature in glossy magazines (i think most designers have this day dream!), TV, instagram… and just generally see my work being used by all over the world! the sky is the limit!

ZITA: yeah, you go girl! and now the question i ask from everyone - can you recommend a book? or an artist or a maker whose work is worth looking into? something or someone that keeps you thinking forward?

JESS: oh my goodness there’s so many artists and designers that inspire me from across the board i couldn’t possibly narrow It down! there’s so many amazing weavers out there such as margo selby, ptolemy mann, rita parniczky, theo rooden… the list is endless! i think any of these artist would be good start if you wanted to understand more about woven design and what is possible!

ZITA: and lastly but most importantly, where can we see your work next?

JESS: so as i’m typing this i have no current exhibitions or markets coming up, however my products are available through my website and i welcome emails or instagram DMs enquiring to commission or purchase. i’m currently still in the process of re-branding and re developing my website and i’m communicating with smaller retailers about becoming stockists. exciting! ahh!

ZITA: sounds like you have a lot on your plate, but i’m sure it will work out. thanks so much for talking with me!

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Links:

JESS ANNE website

JESS ANNE instagram

‘make it at market’ (BBC media centre website)

margo selby website

ptolemy mann (crafts council website)

rita parniczky (saatchi art website)

theo rooden website

in conversation with matt maurer of mr.m ideas studio - designer of arnie.m

good morning december, how did we get here again? i can’t quite believe how fast this month has gone again but with all the busy festive preparations, i hope there is a little time left for inspiring stories and interesting conversations - and i really did bring a good one for you this time, as i managed to get a few words in with matt maurer, designer of the smart and sustainable home office system of arnie.m, featured in our post about interior trends at the start of this year.

photo by paul moffat photography

ZITA: hi matt! first things first, can you say a few words about yourself – what you do and how you got there?

MATT: i’m the founder and creative director of mr.m ideas studio. mr.m specialises in brand identity, visual communication, digital design and environments. with over 50 design awards and 20 years’ experience i collaborate with creative people in many fields to make great ideas happen.

my journey before arriving at mr.m was studying graphic design at university and spending my earlier professional career working for some of the most renowned design agencies in manchester.

ZITA: and about your product - would you say that developing arnie.m was a long-held dream of yours, or was it something that evolved over time? can you give a little insight into the birth of your business?

MATT: birth is the key word! my studio is based at our small home and when we found out my wife, angela was expecting we also knew that we were presented with a spatial challenge.

life and work need to be in balance especially within the home environment. the limited space presented a challenge but that is what led us to thinking about creating a workspace that could accommodate all my design paraphernalia, yet still be compact enough to shut up shop of a working day and become an attractive piece of domestic furniture.

so, with the help of friends and contacts in the creative and craft industries in and around manchester, we took our design ideas and skilfully translated them into a for-real form – a workspace.

we were swept away as new parents when arnie arrived but once we started to get our heads around everything including sleep deprivation, we began to see how the workspace really helped. when friends and family complimented on the complete ‘office’ it led us to start out on our adventure. it took just under two years of developing and tweaking to turn our workspace in what it is today — arnie.m. (we had to name it after the little man who inspired the idea!)

photo by paul moffat photography

ZITA: how lovely - and impressive! i actually discovered your furniture in search of home office trends which obviously blew up since 2020 and the pandemic. how has this experience been so far for getting your range known?

MATT: we only truly launched arnie.m at the end of december / january 2021, we are very much still in our infancy. we want arnie.m to be a family adventure for angela, myself and arnie plus the amazing network of skilled people who are part of a wider, very support arnie.m family. i have to say we are still finding our feet but the response and support we have received has been amazing! the highlight for us has been getting arnie.m featured in variety of well-known/high end publications which has raised our profile.

ZITA: modular design systems in general are a smart way of working but there’s also a lot of play in it for your clients. can you expand a little bit about the possibilities or how your furniture can be built up? are there any limitations to your systems or can it be theoretically expanded to huge environments (e.g. contract?)

MATT: we know creating your perfect working environment is personal, so by making arnie.m modular makes it adaptable. arnie.m starts with a frame, and you basically hang the units that best meet your needs on the sturdy (yet elegantly formed) frame. currently arnie.m has a range of different modular units which include a desk unit to several storage and display unit options, this gives you the flexibility to create your very own arnie.m

each arnie.m is handcrafted with pride and attention to detail, we only make to order. this means with the support a small but talented collective we can customise and be creative with the modular design if required, individual unit designs, sizes, even colour can all be considered. this way of working gives arnie.m the flexibility to work in different ways and look at opportunities in different environments.

photo by paul moffat photography

ZITA: that’s really clever! i think handmade processes always allow a lot of custom tweaks indeed. can you tell a little bit more about the material choice? how important are sustainable qualities for you with regards to both materials used and your working processes?

MATT: we are not, nor do we want to be a mass-producer, having to use cheaper materials like mdf. we love ply it’s basically a ‘green’ product, its beautiful, durable and long lasting. we designed arnie.m to be easily reconfigured to meet your needs over a lifetime, individual hand-made, built to last in natural birch plywood that is FSC certified.

arnie.m has some clearly defined ambitions which focus around sustainability. we want to grow arnie.m carefully for everyone’s benefit, as mentioned we are a family not a vast global corporation. we want to support our small collective. we use only what we need in materials and packaging, avoiding waste and keep production local. by building a sustainable business we want our boy arnie to benefit from the work he’s inspired.

photo by paul moffat photography

ZITA: this is very inspiring! i love plywood in general, i even print with it - it’s so universal. and beautiful too. what were the aesthetic driving principles of your product? do you follow any particular design school or style, or was it purely driven by function?

MATT: function was at the heart of the idea. simply our brief was to create a practical, adaptable and functioning workspace within a small space, that could also be aesthetically pleasing.

ZITA: it makes perfect sense! and now a question i ask from everyone - can you recommend a book, or another designer, artist or a maker whose work is worth looking into?

MATT: angela was the really driving force for developing the workspace into arnie.m but we were inspired by the books produced by the do book co we highly recommend taking a look at them.

ZITA: i definitely will, thank you! and last, but not least, where can we see your products at the moment? and what next for arnie.m? are you looking to grow your range?  

MATT: you can view arnie.m on our website but we also currently have one arnie.m displayed in a house by urban splash show home in new Islington in manchester.

next year we look to continue to build the arnie.m brand. we are also going to explore adding new units designs to our range. and most importantly enjoy the adventure!

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links:

arnie.m

mr.m ideas studio

house by urban splash

paul moffat photography

the do book co

AT THE COP26 HOUSE, GLASGOW (spot the zitozza rug!)

hello! first of all, apologies for not having posted anything for ages, zitozza have been very, very busy in the last few weeks with making stuff and taking them to events… but we haven’t yet shared the best news on the coolest (probably ever!) project - the COP26 house in glasgow. this is a sustainable model house built at the broomielaw for the COP26 climate conference and as an obsessive architecture and sustainability geek, i was eager to learn more about this and with a huge thanks to beyond zero homes i managed to put together a little bit about this.

the house itself is a project of many contributors, designed by peter smith of roderick james architects, developed by members of beyond zero homes - a collaboration between developers, architects, suppliers and industry bodies with the single aim to demonstrate how beautiful, affordable, healthy and comfortable homes can be developed with minimal impact on the environment, throughout their lifecycle.

photo by fourfifteen, with thanks to beyond zero homes

there’s an important thing to mention here before delving into the details here - i’d like to emphasise that this house isn’t some kind of futuristic concept, but designed for the present and built using materials and technologies that we have available today and it is very much a present imperative to use them across our building projects if we take our climate goals seriously. so what exactly are these materials and technologies and what makes a building sustainable?

according to this assessment by daniel doran of circular ecology, the house is an exemplar of embodied carbon. most embodied carbon emissions come from the supply chain of construction products – the extraction of raw materials, processing, transporting and manufacturing and then there’s transporting products to site, installation, repair and replacement during use, and their end-of-life deconstruction and disposal. what makes the house actually carbon negative, beating RIBA’s own carbon target by large, is largely thanks to the material choice of locally grown timber. the uk is one of the largest timber importers in the world which is not only an unnecessary addition of shipping-related carbon, but growing them locally also supports reforestation and capturing carbon.

photo by fourfifteen, with thanks to beyond zero homes

the house is of course eco-conscious in using responsible heat sources and airtight insulation - it is using infrared heating which works by heating the house itself rather than the air in it, so it is much more efficient, comfortable, space saving, and perhaps the biggest benefit in a wet country such as scotland is reduced moisture. of course the insulation is achieved with triple glazing and even the insulation and the cladding is using timber.

i’m not an expert on construction and structure, but it really amazes me how many places in the design uses timber even where we’re not that used to seeing it and it is also designed to dismantle easily - this will be demonstrated live after the conference, when the house will be disassembled and re-built in aviemore to join an affordable housing scheme of 12 of such houses. i’m going to be honest, i was a little bit sceptical about how much of these houses we can build efficiently in a city though - after all, timber is not known to be hugely scaleable, and in a climate-stable future, we want to spare as much land as possible, don’t we? however, talking about RIBA’s operational carbon targets, the architect peter smith said “for larger houses using this same build system, the target is significantly easier to achieve” which leaves me hoping it would work with multiple households too.

photo by fourfifteen, with thanks to beyond zero homes

last, but not least, we should talk a little bit about the decor - the house was styled by roddy clarke who made conscious decisions to continue the use of sustainable and natural materials inside with wood furniture and locally sourced soft furnishings - which is why i’m so proud and pleased to loan one of my jute rugs to the project. (while we cannot grow jute here locally, it is still one of the most sustainable textiles in the world in terms of carbon capture and water footprint.)

it really is a wonderful project and i hope that in the past few weeks, all the important people in the sector has visited and learnt from this model because we need to implement these practices right now if we want to keep our future liveable. it is easy to get into a negativity spiral about climate change, because we are undoubtedly on a depressing course and we are definitely going to feel the effects of our ignorance for a long time. however, it’s not true that we haven’t done anything or that we are unable to. we do have affordable solutions at hand with which we can limit some of this damage and we are able to use them. i do believe we are smart enough and projects such as this house makes me feel hopeful and positive for the future!

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links:

beyond zero homes

roderick james architects

home grown homes

wood for good

roddy clarke designs

10 reasons why jute is one of the most sustainable textile in the world (including one huge potentiaL)

i have always wanted to write about this, because it is one of the main reasons i got interested in jute at all - apart from the amazing aesthetics, that sort of fibrous, raw, utilitarian, functional, “textile brute” appeal (which is worth another blog post at some other time). but right now, it’s time to talk sustainability because the textile industry is one of the worst offenders in the world when it comes to pollution and the responsibility is ours, designers, to find alternatives that are friendlier to our environment. jute is an amazing choice for this use too, and below i listed the main reasons of its sustainability benefits.

1. SMALL WATER FOOTPRINT

the jute plant grows in the tropical regions, in countries such as india, bangladesh, pakistan, thailand and southern china and it is also cultivated in many south american countries. it relies on natural rainfall, reducing the need of complicated irrigation systems and require fewer freshwater sources.

2. SMALL LAND FOOTPRINT

the jute plants grow very densely to each-other and crops are produced very efficiently, a decent crop can be cultivated on a smaller piece of land that doesn’t take a lot of space away from natural habitats or other agriculture.

3. REDUCED NEED FOR CHEMICALS

this density by which it grows leaves little space for weeds or other pests, and as such, it’s grown without a huge amount of pesticides. they also don’t need a huge amount of fertilisers either (typically less than 20 kg per hectare is applied)

4. SOIL HEALTH

growing jute plant leaves the soil with more nutrients than before the process. this is because their leaves drop often, creating organic matter that is feeding the soil with nutrients. growing jute can be used in poor quality soils to regenerate waste lands and help with food agriculture in some of the most impoverished regions in the world.

5. CARBON CAPTURE

the jute plant binds carbon dioxide faster than trees and it’s good at releasing oxygen (one hectare of jute plants can consume about 15 tons of CO2 from atmosphere and release about 11 tons of oxygen in the 100 days of the jute-growing season)

6. fast growth

jute plants reach growth in 4-6 months, meaning crops can be harvested a few times a year, this is not only highly economical, but also a sustainable pace and more in line with demand.

7. recyclable and biodegradable

while some of the jute plant is not used at the moment, all production waste is recycled and all of it is biodegradable in its natural form.

8. under-utilised potential for the paper industry

the inside fibres of the jute plants (jute sticks) are still considered waste and are recycled, however, research is ongoing into using it for paper production. it could potentially supply the paper industry with pulp, reducing the need for cutting down trees.

9. production

jute is a utilitarian, industrial fabric, usually woven to lower quality standards requiring less energy-heavy processing and a reduced amount of chemicals. most of the industry uses it in its natural, unbleached form.

10. long life-cycle

jute is a strong and durable fibre, often used for ropes, rugs, heavy duty bags and tarpaulins. it has a long life-cycle before it breaks down (and when it does, it is fully biodegradable and recyclable)

it is clear that jute is a wonderfabric which, if we could accept it being used more widely, could help our living situation on this planet. having said all of that, it is also important that we don’t brush over the inconvenient truths as well - jute is a hard fibre, and to soften it enough to make it spinnable, the industry killed a lot of whales for its oil in the last centuries. this is now replaced with other oils such as paraffin and palm oil which bear their own negative effects, however the industry is continuously working on reducing the necessary amounts of these materials. there is also research that the retting process (also used in flax and hemp production) can also be damaging to aquatic life which is yet to be resolved - unfortunately the textile industry remains an environmentally impactful one.

all in all though, when compared with other materials, jute comes out as one of the best ones. (according to the higgs index of sustainability and impact, natural jute has an overall score of 40, while, for instance, dyed cotton has an impact score 101. jute's water scarcity impact is 10 times less of cotton products.) when it comes to the responsibility of the textile industry, it is absolutely imperative that we use materials that cause the least possible harm to our living environment.

for me, jute and its industrial, raw, functional nature brings also an immense aesthetic value that fits into my design values - i think great parallels can be drawn with the raw concrete as the preferred external material and the functional architecture that is a great source of inspiration of the designs themselves - perhaps it’s worth expanding on that in another blogpost. nevertheless, i hope that in the future, we will see more and more of jute coming into the cosy, warm homes, bringing us the tactile comfort and the environmental benefits - for a more content home, inside and in the wider world too.

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links:

the sustainable fashion collective

better meets reality

down to earth

the higg index

images: adobe stock photos