the key interior trends of 2024 - bold prints are here to stay!

it’s february again… and it seems to be a particularly grey one, but that just makes it perfect time to read about decorating trends, colours, patterns and all the fun stuff. and, as we do it now every year, we’ve collected the main trends to focus on so do join us on a trip into the hottest new interior trends.

1. bOLD colours and brave combos

at zitozza, we have been waiting for this moment for a looong time, but even for the minimalists, it’s probably a good time to say goodbye to the all-beige aesthetic and the grey everything. in the mid-2020s, we are in desperate need for mood-boosting colours and the stranger, and more eye-catching, the better. close the itten book, there are no rules, more is more - we’re getting ready to make some bold, wild prints on new interior fabrics and we cannot wait.

2. hand crafted statement pieces

we have discussed this before - sustainability is not a trend, but an imperative for all industries now, as it should be. for sure, sustainable design processes and practices can be interpreted in many interesting ways and many are slowly seeping into interior trends. one that’s here to stay is how the luxury statement pieces now mean the high-quality, handmade objects made by artisans. exquisite hand crafted details, small imperfections, material honesty - what’s not to love and do we have the rugs for you!

3. luxury gezelligheid

this one is an entirely biased inclusion in the list since zitozza are dutch lovers, but that thing that house beautiful calls “cosy, quiet luxury” and those “real and memorable spaces” dezeen refers to - the dutch have a word for it and if you ever went through a bit of a hygge phase, you need to learn to say gezellig.

it means so much more than cosy - it is a social and friendly kind of contentness. in the home, it may express itself in the shape of ambient lighting (think about our jute lampshades!), warm, tactile textures (think of layers of rugs on the floor!), and open, inviting, sociable spaces ready to be filled with warm conversations. naturally, this means high quality, long-lasting materials and finishes as time well spent is the real luxury now!

4. BROWN (FOR real!)

no, it is not the 1970s anymore, don’t worry. that kind of brown is not making a new comeback. this is a grown-up version, evolved from the earth tone trends we’ve seen in the last few years. at zitozza, we’re particular fans of the almost-black kind of espresso browns, and elle decor mentions chocolate hues, but if that’s not your thing, woods and finishes such as shou sugi ban may bring that tone in your home by more natural means.

5. stripes and checks

nothing we love more than patterns, of course and we’re so glad seeing them mentioned by vogue. horizontal or vertical, or have them clash and make a chequerboard - that’s right up our alley as our modular system of printing blocks can make up similar effects with that unique hand crafted appeal and we cannot wait to bring more of these prints to life - stay tuned!

6. mix and match

as we are all about tactile prints, we do always embrace a version of this kind of trend, but this year it really means a mix and match of all sorts of surfaces and patterns. textured walls are definitely a thing this year but it means a play with hard finishes - metals such silver and gold accents (and yes, stainless steel!) but also, of course, mixing coarse textiles (such as jute) with some soft linens too. exciting times!

if you’re ready to find something for your home, have a browse through our shop or request a sample to see what we’re able to do for your home!

below the articles we sourced these from are linked for further reading, and if you want to be the first to read about sustainable home decor and textiles, subscribe below (it comes with a freebie every month!)

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links:

12 interior design trends we’ll see in 2024 (by amanda lauren, 4th january 2024, forbes)

maximalism to make way for “quiet refinement” in 2024 say interior designers (by casja carlson, 5th january 2024, dezeen)

5 interior design trends that will define 2024 (by sarah archer, 26 december 2023, architectural digest)

9 interior design trends to watch in 2024 (by david nash, 4th december 2023)

12 interior design trends you’ll see everywhere in 2024, according to experts (by medgina saint-elien, 9th december 2023, house beautiful)

the interior trends to know in 2024 - and what’s on its way out (by elise taylor, 4th january 2024, vogue)

the interior designs we’ll be seeing everywhere this year (by eleanor cording-booth, 27 october 2023, house and garden)

the key interior trends of 2023 - finally, brutalism is in (and sustainability remains)

february is here and if you’re thinking of any decorating work to be done around your home, you’re probably ready to make your plans soon… so to help you a little bit with that, here’s our yearly research into the interior design trends that will dominate the home styling scene this year!

1. BRUTALISM! embrace raw concrete and tactile, industrial materials

hell yeah! finally, raw concrete is in. in a chaotic world, we need clear and calming interior spaces and this is the perfect opportunity of the bare functionality of brutalist forms to make a come back. so, expose the surface, reveal the structure and get a raw, utilitarian jute rug to to match it (we have just the things for you…!) tactile surfaces have been around us for a while but finally it’s time for the raw materials to shine as they are.

“compared to the past, the new brutalist style results in a softer approach that incorporates natural elements like wood, stones, plants and sustainable materials resulting in a warmer and more welcoming aesthetic.” said giampiero tagliaferri for vogue.

2. BE BOLD AND BRAVE! embrace colours and patterns clashing

this is another one we absolutely love at zitozza - we’re all about patterns and colours here too. this is what house beautiful call ‘dopamine dressing’ and basically means just doing what you like, because it’s your home and your castle and who cares about rules anymore, right?!

so it’s time to dive into all the patterns, all the colours, and all the textures! more is more, less is a bore. it’s time to stop fretting about matching and embrace the clashing.

3. TEXTURES! embrace the tactile surfaces

yes, the bold and brave approach now extends to all the interesting textures too. "the recent pandemic deprived us of one of our most 'human' senses: touch. in response to that, i feel it will become increasingly important for designers to make use of materials that bring tactility to the interior scheme and to devise spaces that provoke an emotion in its users." interior designer tola oluojape told dezeen.

at zitozza, last year we have seriously extended our fabric range and we have a range of different textures from the soft and cosy recycled cotton blends to the coarsest jute and some interesting qualities in-between too, with bold, tactile prints too, to suit perfectly with the “hand-formed” textures trend predicted by elle decor.

4. sustainability! embrace the planet

i have always argued that this is not so much of a trend anymore but an imperative and it’s great to see now almost everyone jumping onboard. designers do have a huge responsibility in making products that don’t cost the earth and do last longer which is what we try to do at zitozza by using a lot of jute (one of the most sustainable fibres in the world) and recycled linens and recycled cotton blends (with recycled polyester and recycled polyester cushion inserts too!)

but it’s not just about fabrics, but a whole range of new materials from mushroom leather (by mylo unleather, as seen on dezeen’s selection), but also my personal favourite: bricks made of construction waste by kenoteq (discovered on material district). it’s genuinely exciting to see what the future brings in new materials to use for building and making homes.

5. HANDMADE! embrace the imperfections

and finally, here’s another fashionable decorating trend we can help you with - to embrace the handmade, crafted accessories with all their imperfections and naive charms. that handmade aesthetic is all over zitozza too, since, well, all our interior accesories are made by hand, slowly crafted with love and lots of passion for colour and texture.

“with thoughtful, sustainable design a key focus for 2023, as well as a nod to more nostalgic designs, these 'trends' will not only lead to us shopping more responsibly, but it will also see a rise in 'shopping small', and celebrating handmade, artisan designs and craftsmanship from all over the world.” writes jennifer ebert for homes and gardens and we take this fully onboard. shop small, buy handmade and cherish the object in your home with the same love as they were created with.

and if you want to stay in touch with the next lot of brutalist, colourful, pattern-clashing, tactile textured, sustainable handmade goodies, then do so by subscribing to our newsletter below and follow us on instagram. have a wonderful year and happy decorating!

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links:

interior design trends to know in 2023 - and what’s on its way out (by elise taylor 13 january 2023, british vogue)

interior design trends for 2023 reflect "anger in the world” and post-covid community focus (by casja carlson, 5th january 2023, dezeen magazine)

interior design trends 2023: top 7 trends influencing our homes (by rachel edwards, 6th january 2023, house beautiful)

10 interior design trends that will shape our spaces in 2023 (by jennifer ebert, 23 january 2023, homes and gardens)

the top 8 home design trends we will see in 2023 (by kristen flanagan, 16 december 2022, elle decor)

a brick made of recycled construction waste (2nd february 2023, material district)

jutefest is coming!

oh hello (limited, face-masked) general public! zitozza are excited and proud to announce to be a founding participant of JUTEFEST dundee! this is a brand new initiative with three makers working with jute differently (that’s - jist jute, knotty but nice, and zitozza) and our aim is to bring this wonderfully versatile and sustainable fabric back to its city where it once came out of in the tons.

the three of us work with jute in different ways - you can read our design conversations with jist jute already - there is a great deal of research and local history in alison’s work and she will also be signing her book “if these wa’s cuid talk” at the event. maite of knotty but nice is a crocheter who uses twine from nutscene to make strong and colourful bags and accessories. so there will be jewellery, fashion accessories - and cushions, rugs and lampshade by zitozza also for sale. but apart from setting up market stalls with our things, we will be making live at the event and demonstrate our crafts as well as preparing some exhibition materials on the history of jute in the city as well as some modern takes on the golden fibre.

there’s certainly a lot of heritage to celebrate in dundee but we also believe in embracing the present and we have our modern-day reasons why we work with it - one of these is of course sustainability, because we recognise our responsibility and we want to promote materials with less of a carbon, chemical, and water footprint. however, there is also a more artistic take on it - jute is a very utilitarian material, and when it was mass produced in dundee, it was fully to serve other industries and agriculture with its sacks and ropes. the three of us don’t use it this way though. we inject it with colour, design and individuality while keeping what’s good about it - the warmth, tactility and environmental qualities. there’s a lot to discover and play with and we want the locals to join us to celebrate that!

zitozza are preparing with a special launch of mini-tapestries as well, an initial 8-piece exhibtion will be set up for visitors - all wall-art will be available to be purchased online soon as well!

so when is this is happening? this is going to be a series of pop-up fairs stretched out between june and september on the first saturdays of each of these months. so that’s 5th june, 3rd july, 7th august, and 4th september.

and where about? at the artantics building (many thanks to scrapantics!), that’s right across from verdant works. the address is unit 2, anchor mill, west henderson’s wynd, dundee, DD1 5BY.

this is going to be a real-life event which is why it’s a big deal to those of us having been confined to our studios and council areas and whatnot. even though we are super happy to be finally free to meet you and celebrate, we still have to be careful and be aware of the spread of coronavirus. we want to be as safe as possible, so please note we will require face masks to be worn and we may still limit the number of people indoors in order to be able to keep a safe distance. thanks for your understanding and see you soon!

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links:

jutefest instagram and twitter

jist jute instagram and etsy shop

knotty but nice (instagram)

scrapantics (website)

how the UK's fire safety regulations make it difficult to bring eco-conscious materials into your home

first things first, i have some excellent news to share. zitozza fabrics can now be treated to domestic & contract upholstery and curtain fire safety standards, meaning it can now be used as upholstery fabric (yes, the heavyweight jute has the rub count too for general upholstery use!)

this is fantastic news and watch this space because some new products are currently planned to launch next year - and in the meantime, please do enquire about any bespoke projects, we’re here and happy to help and print for you!

now, i’m going to write a little bit more about this though because it feels that the issue of fire safety regarding eco-conscious materials is not often discussed - it’s probably because it is not the most exciting of topics, nevertheless it is very important and people in our trade must be aware of all of it anyway.

it is important, because it is estimated that in the uk, 37000 house fires happen claiming 200 lives every year. textiles in the home no doubt play a huge role in how these fires spread and the UK has one of the strictest regulations in the world in place called the furniture and furnishings (fire) (safety) regulations 1988, to make sure that all parts of furniture, filling materials and covers too should be fire resistant for domestic environments as well as contract ones. there are different standards for different environments and materials, but the bottom line is, all cover fabric, even in domestic environments, must be cigarette and match resistant as well. these are uniquely strict regulations and testing regimes that the rest of the world does not match, perhaps for good reason - the problematic chemicals required to achieve fire proof status. watch this excellent newsnight report on the topic, aired in 2017, soon after the devastating grenfell tower tragedy.

The devastating Grenfell Tower fire has prompted a complete review of fire safety regulations in tall buildings. But how fire-safe is the furniture inside Br...

there are exceptions though in these regulations: for cover fabrics consisting of over 75% natural fibre, it is enough to pass the cigarette test only, if it is used with a fire resistant interliner cloth that passes a more comprehensive fire resistance test (schedule 3.) it is quite common for cotton and linen blends to be used like this, without excessive chemical treatments. the regulations specify what they mean by “over 75% natural fibre content” - that is cotton, flax, viscose, modal, silk, or wool. not a very comprehensive list, is it? and because other natural fibres such as jute and hemp are not specified, those of us working with these fibres must treat it further to pass the more stringent match test too. luckily, zitozza jutes can be treated for these standards. the treatment does not seem to damage the print or the fabric in any way, and we’re happy to supply it for you to even contract standards.

i am however quite disappointed that in the case of jute (and hemp - probably the two most sustainable fabrics in the world), chemical use is the only route to compliance. i don’t know whether the treatment itself can be made more environmentally friendly, but at the moment it certainly does not seem to be health friendly - many of the chemicals used for such treatments have been found to disrupt hormone function and increase cancer risk. while the EU are moving towards banning many of these chemicals, in the UK the presence of chemicals in the dust remains a huge concern (and a particular worry with jute because it’s such a fibrous material.) it is argued that due to the toxicity of the fumes, these chemicals on the fabrics can actually make house fires more dangerous - the very thing they are meant to improve.

of course, i’m aware that jute in particular in its natural state is flammable. it’s a dry, woody fibre and dundee was notorious for fires starting at the jute mills. it was worse in the past because of the batching oils, but the amount used by the industry today is a lot more reduced, and i’d like to think, or at least test it to confirm, whether its behaviour would be any different from flax or certain types of cotton. these are specified in the regulations as exempt from the match test (with a schedule 3 interliner) and it disappoints me that jute and hemp are not. this makes it difficult for such sustainable textiles to enter the UK market, at a time when there is a huge pressure to make the environmental switch.

currently these regulations are so strict that even floor cushions count as furniture, therefore, while small, decorative cushion covers don’t have to be treated, for cushions over 60 x 60 cm the cover fabric must also pass. personally, i think this is overkill and while i fully trust my supplier with the safety of this treatment, i’m still being cautious with this product range because i’m worried it reduces the eco-friendly nature of these products.

it’s been a tough situation for many businesses trying to promote eco-conscious design, although i’m aware that there is a lot of research into better, less toxic treatments and i have no doubt that things will improve. i just wish the pace of these changes to be in line with the urgency of the environmental situation.

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links:

FIRA flammability guides (UK domestic) (UK contract)

furniture and furnishings (fire safety) regulations 1988 (UK government)

testing & standards explained (maureen whitmore, interior designer)

house fire facts (first alert, smoke alarm company)

background briefing - flame retardants (breast cancer uk, charity)

the EU’s quest to ban toxic flame retardants (cool products, ngo)

the use of toxic flame retardants and their effects on health (question for written answer by MEPS to the european commission and their written answer)

britons and their unborn children at risk (the independent, newspaper)

why the uk fire regulations are killing eco-design (e-side, furniture business)

10 reasons why jute is one of the most sustainable textile in the world (including one huge potentiaL)

i have always wanted to write about this, because it is one of the main reasons i got interested in jute at all - apart from the amazing aesthetics, that sort of fibrous, raw, utilitarian, functional, “textile brute” appeal (which is worth another blog post at some other time). but right now, it’s time to talk sustainability because the textile industry is one of the worst offenders in the world when it comes to pollution and the responsibility is ours, designers, to find alternatives that are friendlier to our environment. jute is an amazing choice for this use too, and below i listed the main reasons of its sustainability benefits.

1. SMALL WATER FOOTPRINT

the jute plant grows in the tropical regions, in countries such as india, bangladesh, pakistan, thailand and southern china and it is also cultivated in many south american countries. it relies on natural rainfall, reducing the need of complicated irrigation systems and require fewer freshwater sources.

2. SMALL LAND FOOTPRINT

the jute plants grow very densely to each-other and crops are produced very efficiently, a decent crop can be cultivated on a smaller piece of land that doesn’t take a lot of space away from natural habitats or other agriculture.

3. REDUCED NEED FOR CHEMICALS

this density by which it grows leaves little space for weeds or other pests, and as such, it’s grown without a huge amount of pesticides. they also don’t need a huge amount of fertilisers either (typically less than 20 kg per hectare is applied)

4. SOIL HEALTH

growing jute plant leaves the soil with more nutrients than before the process. this is because their leaves drop often, creating organic matter that is feeding the soil with nutrients. growing jute can be used in poor quality soils to regenerate waste lands and help with food agriculture in some of the most impoverished regions in the world.

5. CARBON CAPTURE

the jute plant binds carbon dioxide faster than trees and it’s good at releasing oxygen (one hectare of jute plants can consume about 15 tons of CO2 from atmosphere and release about 11 tons of oxygen in the 100 days of the jute-growing season)

6. fast growth

jute plants reach growth in 4-6 months, meaning crops can be harvested a few times a year, this is not only highly economical, but also a sustainable pace and more in line with demand.

7. recyclable and biodegradable

while some of the jute plant is not used at the moment, all production waste is recycled and all of it is biodegradable in its natural form.

8. under-utilised potential for the paper industry

the inside fibres of the jute plants (jute sticks) are still considered waste and are recycled, however, research is ongoing into using it for paper production. it could potentially supply the paper industry with pulp, reducing the need for cutting down trees.

9. production

jute is a utilitarian, industrial fabric, usually woven to lower quality standards requiring less energy-heavy processing and a reduced amount of chemicals. most of the industry uses it in its natural, unbleached form.

10. long life-cycle

jute is a strong and durable fibre, often used for ropes, rugs, heavy duty bags and tarpaulins. it has a long life-cycle before it breaks down (and when it does, it is fully biodegradable and recyclable)

it is clear that jute is a wonderfabric which, if we could accept it being used more widely, could help our living situation on this planet. having said all of that, it is also important that we don’t brush over the inconvenient truths as well - jute is a hard fibre, and to soften it enough to make it spinnable, the industry killed a lot of whales for its oil in the last centuries. this is now replaced with other oils such as paraffin and palm oil which bear their own negative effects, however the industry is continuously working on reducing the necessary amounts of these materials. there is also research that the retting process (also used in flax and hemp production) can also be damaging to aquatic life which is yet to be resolved - unfortunately the textile industry remains an environmentally impactful one.

all in all though, when compared with other materials, jute comes out as one of the best ones. (according to the higgs index of sustainability and impact, natural jute has an overall score of 40, while, for instance, dyed cotton has an impact score 101. jute's water scarcity impact is 10 times less of cotton products.) when it comes to the responsibility of the textile industry, it is absolutely imperative that we use materials that cause the least possible harm to our living environment.

for me, jute and its industrial, raw, functional nature brings also an immense aesthetic value that fits into my design values - i think great parallels can be drawn with the raw concrete as the preferred external material and the functional architecture that is a great source of inspiration of the designs themselves - perhaps it’s worth expanding on that in another blogpost. nevertheless, i hope that in the future, we will see more and more of jute coming into the cosy, warm homes, bringing us the tactile comfort and the environmental benefits - for a more content home, inside and in the wider world too.

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links:

the sustainable fashion collective

better meets reality

down to earth

the higg index

images: adobe stock photos