creative industry

BEHIND THE SCENES, WORK IN PROGRESS

ZITOZZA ON TV!

we have been waiting to announce this news for a while, but we’re finally allowed to say it out loud: zitozza will be on TV!

i am absolutely thrilled to have had the chance to participate in a new project for the BBC titled ‘make it at market’, filmed in beautiful leicestershire earlier this year. the idea of the show is to explore how some talented makers and crafters are turning their hobbies into a business with the help of being mentored by an expert designer - and i got selected to be one of these, to be mentored by the wonderful piyush suri of handmade in britain!)

the challenges were a lot of fun, and obviously the business mentoring has been a huge help, all this while also having met all these amazing and talented people completely flourishing from all kinds of creative disciplines made this a really, really inspiring experience. it will be definitely worth a watch, if not for some “zitozza-behind-the-scenes”, then for the variety of creativity and the immense amounts of talent that this show will cover.

the show is finally confirmed to have an airing date: 3rd january 2023! save the date and do tune in…. eeek!

edit: if you want to learn a bit more about how the experience went, read our next blog post about the episode!

DESIGN CONVERSATIONS, INSPIRATION, INTERIOR DESIGN, MODULAR SYSTEM, SUSTAINABILITY

in conversation with matt maurer of mr.m ideas studio - designer of arnie.m

good morning december, how did we get here again? i can’t quite believe how fast this month has gone again but with all the busy festive preparations, i hope there is a little time left for inspiring stories and interesting conversations - and i really did bring a good one for you this time, as i managed to get a few words in with matt maurer, designer of the smart and sustainable home office system of arnie.m, featured in our post about interior trends at the start of this year.

ZITA: hi matt! first things first, can you say a few words about yourself – what you do and how you got there?

MATT: i’m the founder and creative director of mr.m ideas studio. mr.m specialises in brand identity, visual communication, digital design and environments. with over 50 design awards and 20 years’ experience i collaborate with creative people in many fields to make great ideas happen.

my journey before arriving at mr.m was studying graphic design at university and spending my earlier professional career working for some of the most renowned design agencies in manchester.

ZITA: and about your product - would you say that developing arnie.m was a long-held dream of yours, or was it something that evolved over time? can you give a little insight into the birth of your business?

MATT: birth is the key word! my studio is based at our small home and when we found out my wife, angela was expecting we also knew that we were presented with a spatial challenge.

life and work need to be in balance especially within the home environment. the limited space presented a challenge but that is what led us to thinking about creating a workspace that could accommodate all my design paraphernalia, yet still be compact enough to shut up shop of a working day and become an attractive piece of domestic furniture.

so, with the help of friends and contacts in the creative and craft industries in and around manchester, we took our design ideas and skilfully translated them into a for-real form – a workspace.

we were swept away as new parents when arnie arrived but once we started to get our heads around everything including sleep deprivation, we began to see how the workspace really helped. when friends and family complimented on the complete ‘office’ it led us to start out on our adventure. it took just under two years of developing and tweaking to turn our workspace in what it is today — arnie.m. (we had to name it after the little man who inspired the idea!)

ZITA: how lovely - and impressive! i actually discovered your furniture in search of home office trends which obviously blew up since 2020 and the pandemic. how has this experience been so far for getting your range known?

MATT: we only truly launched arnie.m at the end of december / january 2021, we are very much still in our infancy. we want arnie.m to be a family adventure for angela, myself and arnie plus the amazing network of skilled people who are part of a wider, very support arnie.m family. i have to say we are still finding our feet but the response and support we have received has been amazing! the highlight for us has been getting arnie.m featured in variety of well-known/high end publications which has raised our profile.

ZITA: modular design systems in general are a smart way of working but there’s also a lot of play in it for your clients. can you expand a little bit about the possibilities or how your furniture can be built up? are there any limitations to your systems or can it be theoretically expanded to huge environments (e.g. contract?)

MATT: we know creating your perfect working environment is personal, so by making arnie.m modular makes it adaptable. arnie.m starts with a frame, and you basically hang the units that best meet your needs on the sturdy (yet elegantly formed) frame. currently arnie.m has a range of different modular units which include a desk unit to several storage and display unit options, this gives you the flexibility to create your very own arnie.m

each arnie.m is handcrafted with pride and attention to detail, we only make to order. this means with the support a small but talented collective we can customise and be creative with the modular design if required, individual unit designs, sizes, even colour can all be considered. this way of working gives arnie.m the flexibility to work in different ways and look at opportunities in different environments.

ZITA: that’s really clever! i think handmade processes always allow a lot of custom tweaks indeed. can you tell a little bit more about the material choice? how important are sustainable qualities for you with regards to both materials used and your working processes?

MATT: we are not, nor do we want to be a mass-producer, having to use cheaper materials like mdf. we love ply it’s basically a ‘green’ product, its beautiful, durable and long lasting. we designed arnie.m to be easily reconfigured to meet your needs over a lifetime, individual hand-made, built to last in natural birch plywood that is FSC certified.

arnie.m has some clearly defined ambitions which focus around sustainability. we want to grow arnie.m carefully for everyone’s benefit, as mentioned we are a family not a vast global corporation. we want to support our small collective. we use only what we need in materials and packaging, avoiding waste and keep production local. by building a sustainable business we want our boy arnie to benefit from the work he’s inspired.

ZITA: this is very inspiring! i love plywood in general, i even print with it - it’s so universal. and beautiful too. what were the aesthetic driving principles of your product? do you follow any particular design school or style, or was it purely driven by function?

MATT: function was at the heart of the idea. simply our brief was to create a practical, adaptable and functioning workspace within a small space, that could also be aesthetically pleasing.

ZITA: it makes perfect sense! and now a question i ask from everyone - can you recommend a book, or another designer, artist or a maker whose work is worth looking into?

MATT: angela was the really driving force for developing the workspace into arnie.m but we were inspired by the books produced by the do book co we highly recommend taking a look at them.

ZITA: i definitely will, thank you! and last, but not least, where can we see your products at the moment? and what next for arnie.m? are you looking to grow your range?  

MATT: you can view arnie.m on our website but we also currently have one arnie.m displayed in a house by urban splash show home in new Islington in manchester.

next year we look to continue to build the arnie.m brand. we are also going to explore adding new units designs to our range. and most importantly enjoy the adventure!

-

links:

arnie.m

mr.m ideas studio

house by urban splash

paul moffat photography

the do book co

ARCHITECTURE, DESIGN CONVERSATIONS, INSPIRATION, SCOTLAND

in conversation with ciara mcinnes

happy autumn! we’re back to work, back to school, back to looking ahead and also back to talking to people so i’m really pleased to announce tha after a long hiatus, t the design conversation series is continuing with a new arist! ciara mcinnes is an architect and fine artist based in glasgow. i discovered her fabulous prints on instagram during lockdown when i was craving to see beautiful buildings - some of them are the exact same buildings i’m also fascinated by, such as the netherdale stadium of peter womersley – so i was really keen to know more about the background about these beautiful works.

ZITA: hello ciara! first things first - could you say a few words about yourself, what you do and how you got there?

CIARA: hi there, thank you so much for having me! i'm an architect and fine art printmaker based in the west end of glasgow. i work in the medium of lino print, combining traditional handprinting techniques with contemporary, urban subject matters. inspired by the city, street art and general urban chaos, my work typically documents lost landscapes, urban spaces and historic buildings.

ZITA: i can see your architectural background  - it comes across beautifully on your urban prints. i’m always glad to find other people who also see the beauty too in the things that often get a bad press. could you share a little bit about what inspires you about these landscapes?

CIARA: for me, the built environment is so inspiring, constantly changing and evolving. i love to document the city in my work, taking tiny snapshots of a place in time, knowing that it will never look exactly the same again. the light will be different, the graffiti will change, it will eventually be lost for good and exist only in print.

in architecture, it has always been the case that the styles of the previous generation are undervalued because they are seen as dated but not yet historic. In glasgow, there has been a huge cull of brutalist architecture in recent decades, a style that is only now starting to gain recognition. i'm really drawn to document these buildings in particular because of they represent an important era in history, when architects and designers were tearing up the rule book.

ZITA: that’s fascinating. i do love that era too, and the ideas they represent! do you have a favourite place, a city or a building you go like regularly going back to? Or do you continuously look for something new?

CIARA: i am always on the lookout for somewhere new, i love to travel. at the start of 2020 i visited mexico city which was such a vibrant and energetic city. the architecture is so diverse from pre-hispanic to cutting edge contemporary and everything in between, it's somewhere I'd love to go back to.

ZITA: that must have been beautiful. you mentioned brutalism before, but is there a particular school of architecture or style you’re attracted to more than others?

CIARA: i'm a fan of minimalist, contemporary architecture. there's a few places really leading the field such as scandinavia and japan but it's not something we have really embraced in scotland yet. there's an architectural practice called SANAA who create some truly breathtaking work.

ZITA: thanks for the tip, i will make sure to check it out. so what is the next cityscape or building you’re turning into a print? can you tell anything about any work in progress?

CIARA: i'm currently working on pair of prints that explore the temple gasworks in the north of glasgow. the structures of the old gasholders are still in place and create these skeletal figures in the landscape which you can see for miles around. i'm going to be integrating some more natural imagery in the prints which is a new direction for my work so i’m excited to see the finished pieces.

ZITA: sounds really exciting, i’ll be looking forward to seeing the finished prints. i’m also interested in your technique. your prints are very photographic! how are you working them into your prints? can you explain a little bit about your process as well?

CIARA: i always start a print by creating a master pen drawing which i then trace using carbon paper onto the lino block. i will usually combine elements from several photos or images into a final composition, all with a little artistic license. i often make little tweaks at the carving stage too, with a lot of natural elements freehanded as I go. the prints evolve through the printing process so i never fully know what the print will look like until the very end.

ZITA: that is really interesting! and your colour scheme is very minimalist and together with your ukiyo-e inspired technique, it reminds me a bit Japanese influences. it is very consistent throughout your work and it works to a wonderful effect – could you tell more about this? do you have a process of deciding about the colours in your prints? 

CIARA: japanese printmaking is certainly an inspiration, particularly the dedication to craftsmanship and technique. my colour palette is typically very tonal which allows me to focus on the form of the print, then I create focal points by picking out details in metallic. i typically mix my inks with extender to create a more translucent effect, i love how this gives the prints an almost watercolour like finish. 

ZITA: it does! the results are really beautiful. and now the questions i ask from everyone - can you recommend a book or an artist or a maker whose work is worth looking into? something that keeps you going?

CIARA: i recently discovered an artist called claas gutsche who's based in berlin, a fellow lino cutter, his work is so precise and his technique is definitely something to aspire to. in a totally different direction i’ve always loved the work of a painter called maurice utrillo who was a contemporary of the impressionists but worked in quite a different style. he has a really fascinating story, using painting as a form of therapy. he painted the world around him, focusing on the built environment and often unloved corners of paris.  i only recently found out that the kelvingrove museum holds one of his pieces but it's currently in remote storage. 

Mac House.jpg

ZITA: sounds like someone you would have loved to met! i will be definitely checking them out. and lastly but most importantly, where can we see your work next?

CIARA: well, i do have a few exhibitions on the horizon but sadly i’m sworn to silence until the official announcements! all i can say for now is that i have an upcoming show in a glasgow gallery this autumn, which will feature some specially created pieces. i'll also be popping up at a few art and design fairs across glasgow later this year, so keep your eyes peeled!

ZITA: very mysterious! i will keep an eye on your social media! thanks a lot for your time.

-

links:

ciara mcinnes website

ciara mcinnes instagram

SANAA

claas gutsche

maurice utrillo (on artnet)

ARCHITECTURE, DESIGN CONVERSATIONS, INSPIRATION, SCOTLAND

in conversation with janice reid of HAYM

here we are in another month - and i’m bringing you another exciting entrepreneurial journey to read about. this one is a little bit special, as zitozza has a brand new stockist in scotland - HAYM, located on the high street of carnoustie, and i had a chance to have a lovely chat with the inspiring businesswoman behind it - janice reid. as i’m always on the hunt for new treasures, i feel really hopeful about the opening of new places, especially after such a hiatus. i think there’s a lot of warm and fuzzy feelings about local businesses supporting each-other - with everything that’s been behind us this past year, i wanted to learn more about janice’s journey and get a serving or two of the positivity!

IMG_20210501_210342_970.jpg

ZITA: hi janice! can you say a few words about yourself – what you do and how you got there?

JANICE: ok, well my name is janice reid but my maiden name was hay which is part of the reason my new shop is called HAYM. i have lived most of my life in carnoustie but was born in dundee and went to university there where i studied architecture. I went on to work as an architect for almost 20 years, laterally becoming an associate with trail architects and i really loved my job and those who I worked with. my decision to change careers was based on my family situation.

ZITA: i see! has the shop been a long-held dream or something that developed through time? did you find it difficult to make the decision to go for it and open?

JANICE: i have wanted to open my own shop for some time now but always thought it was a bit of a pipe dream but many things influenced my decision to bite the bullet and just go for it. I had been off work on maternity following the birth of my 2nd daughter then after a short spell back at work i was furloughed due to covid. times have been so tough for so many because of the pandemic, there has been so many lives lost and so many people have found themselves in financial hardship but if anything positive can come out of such an awful situation it is that it makes you think that life is short and you should do what makes you happy. it made me reassess my life and gave me the drive and ambition to just go for it. I feel with my design background it is not such a huge leap more of a natural progression in a different direction.

ZITA: what a brilliant attitude! and it resonates a lot – zitozza came out of a similar situation. i do wonder, how has your background in architecture influenced your buying decisions, when it comes to finding stock for your shop? are you going for a particular style or feel – and if you do, where does it come from? where do you look for your curatorial inspirations?

JANICE: i have really just chosen what i like, there is no particular style, if i like it, i will sell it, but that said once all the stock is pulled together certain trends do emerge, there is a lot of monochrome and sharp lines which I guess comes from my architectural background. i am also drawn towards designers like yourself, align jewellery, hannah muir, steph liddle and jld designs who all have obvious architectural influences in their work.

Whatever it is, the way you tell your story online can make all the difference.

ZITA: brilliant. i’ll certainly look for something for my new studio perhaps… obviously this whole period hasn’t been great for retail but people have also been getting more supportive for the values independent businesses represent. have you found it quite a supportive environment so far?

JANICE: i have found the industry to be hugely supportive and have really loved how nice everyone is and how happy they are to help. i have come from quite a harsh environment so that has been so refreshing. my customers have also been super supportive, i have had a huge amount of positive feedback and am being told on the whole that people want to shop local, support local businesses and local artists. there are lots of other lovely shops in carnoustie which makes shopping on the high street a positive experience and a destination visit. there is always the odd one that tells me i ‘must be mad and who gives up a career like architecture to go into retail during a pandemic!?’ i just ignore them!

ZITA: it’s great hearing this buzz around local business. how is HAYM going to stand out?

JANICE: so, we have great plans for HAYM, we have started with the bricks and mortar store and will concentrate on that initially, we offer a carefully curated selection of gorgeous homewares and lifestyle products and have a letterbox gifting which we will be promoting more shortly. once restrictions allow we will also be providing evening workshops including lampshade making and candle making to name a few. once these services are fully established we will be then be taking HAYM online.

Whatever it is, the way you tell your story online can make all the difference.

ZITA:  how brilliant! when it comes to customer attitudes, apart from style (obviously), environmental and ethical responsibility has also been becoming a stronger deciding factor, with regards to textiles especially. has this been important to you throughout your selection? If this was a guiding principle, was it difficult to source these products?

JANICE: this is very important to me. i wanted to keep as many scottish suppliers as possible, not only is this important for local tourism, it supports local businesses and reduces the impact on the environment through reducing transportation. i have also tried to work with designers who are eco-conscious when both designing and making and who are committed to sustainability, where possible using materials which are reusable, recyclable or biodegradable. this has not been difficult, i have found that more and more companies are practicing green procurement, this involves sourcing goods and services that are produced and supplied in a sustainable fashion and sourcing from local suppliers rather than those located far away. we also provide 100% recyclable paper bags and environmentally friendly recycled packaging.

Whatever it is, the way you tell your story online can make all the difference.

ZITA: amazing. ultimately, what do you hope shoppers will find at HAYM – and return for years for?

JANICE: i hope they will find a friendly, comfortable environment to browse and shop in. i want them to find unique, quality, beautiful pieces for themselves and for others. i want to be that ‘go to’ place for gorgeous gifts.

ZITA: one more thing - can you recommend a book or an artist or a maker whose work is worth looking into? something that keeps you going? this could be an inspiring read or someone else whose product you might stock. I ask this question from everyone, i love getting inspired by everyone else’s influences.

JANICE: the boy, the mole, the fox and the horse by charlie mackesy.

this book is just beautiful in every sense of the word.

ZITA: wonderful, thanks a lot!

JANICE: thank you.

-

HAYM is open since 1st may 2021, at 41 high street, carnoustie, dd7 6ag.
open tues - fri 9:30am - 5:30pm, sat 9am - 4pm.

links:

HAYM (website)

HAYM (on instagram)

align jewellery

hannah muir

steph liddle

JLD designs