designing with grids: a short history of order

a short while after we discussed our love for modular systems, we are talking about grids again. this isn’t just a graphic-designer-turned-textile-person’s obsession — they structure our cities, inform our screens, and quietly underpin almost every page layout and pattern we encounter. but beyond their role in organising space, grids can be a springboard for creativity, allowing designers to build complexity from simplicity. this post explores the grid not as a constraint, but as a tool of liberation — from early modernism to contemporary practice, including how zitozza plays with modularity in its textiles.

The Grid as Modernist Foundation

grids found their spiritual home in early modernist movements. bauhaus, and de stijl artists in particular, like piet mondrian reduced visual language to the essential: horizontals, verticals, primary colours. continuing the idea after the war, the swiss style emerged in the mid-20th century, with designers like josef müller-brockmann using grids to create visual harmony in posters and editorial layouts.

this was design as a rational act — about clarity, neutrality, and structure. the swiss grid system created a framework where typography and imagery could be arranged with precision. it was less about decoration and more about logic, a way to strip back the unnecessary and design a hierarchy of information.

"piet mondrian: opposition of lines, red and yellow (1937)" by euthman / flickr

"the bauhaus dessau" by justin barrie kelly / flickr

Le Corbusier: The Grid as Urban Ideal

speaking of the swiss — we love brutalism here, so now is the time to mention le corbusier, one of the most influential figures of architecture in the 20th century. in his seminal work towards a new architecture, 1923), he argues for a new visual order grounded in function, technology, and standardisation.

le corbusier's urban visions, particularly the ville radieuse and the controversial plan voisin, proposed cities built on a grid: modular, repetitive, efficient. these were not just aesthetic gestures but ideological ones, attempts to impose order on the chaos of industrialised life.

the city becomes a machine for living. blocks of buildings aligned on rigid axes, roads intersected at clean right angles (and roundabouts - think about glenrothes!), and light, air, and greenery were prioritised through geometric planning. the social and emotional consequences of these ideas are still felt today, but their influence on modern urban environments is undeniable.

the outskirts of bratislava, by SI Imaging Services / Imazins (source: getty images)

the outskirts of bratislava, by SI Imaging Services / Imazins (source: getty images)

Grids in Graphic and Interface Design

in contemporary graphic design, the legacy of the swiss grid lives on in everything from magazine layouts to responsive web design. grids provide consistency across platforms and allow for flexibility within a rational structure.

this is something i have less experience with but it has translated on from print to digital, and in UI/UX design, it is the grids that make digital interfaces feel coherent and navigable. the hidden scaffolding of columns and gutters supports typographic hierarchies and interactive elements, creating experiences that are intuitive without drawing attention to their structure.

The Balance Between Structure and Creativity

but the grid isn’t just about order. it can also serve as a space for subversion. architects and designers often use grids to set expectations — then disrupt them. breaking the grid, or the grid itself, can both become a statement - think about the iconic tables of superstudio.

in textile design, modularity offers a similar tension. zitozza's approach to block printing starts with fixed elements—repeating tiles, geometric forms — but introduces variation through placement, layering, and colour. a grid may begin the composition, but it rarely contains the outcome. it's not unlike building a city out of toy blocks: rules exist, but imagination ultimately dictates the layout.

Grids as a Living Language

grids, like language, evolve. they provide a shared syntax for designers, architects, and urbanists, but are constantly reinterpreted across time and context. from the pure geometry of modernism to the playful modularity of contemporary practice, the grid remains one of design's most enduring tools.

at zitozza, we embrace this legacy. our new collections explore grids as both framework and provocation. they are starting points, not boundaries.

after all, there is joy in structure. and sometimes, the most surprising creativity begins with a line drawn straight.

the joy of modular design - a few thoughts ahead of our new collection launches

ahead of our new collection launches, i want to revisit a core idea behind zitozza: the joy of modular design. it’s at the heart of how we create patterns — and why our textiles bring so much flexibility, structure, and character to modern interiors. we talked about this before, in our very first blog post - but we’ve come a looong way since then so it’s perhaps time to revisit these thoughts because i feel like it’s at the core of everything here, yet there is so little written about on these pages.

there’s something quietly satisfying about a system that lets you build from the ground up — pattern by pattern, block by block. at zitozza, modularity has always been at the heart of what we do. it’s more than a method; it’s a mindset.

the act of printing by hand using custom-made blocks invites a kind of architectural thinking. each motif becomes a unit — a brick, a tile, a module — capable of being repeated, rearranged, or rotated to form something larger. the process echoes the very structures that inspire our designs: functional, concrete, geometric. it’s a design language rooted in the modernist ideal that beauty comes not from decoration, but from clarity, rhythm, and purpose.

and yet, there’s so much play in it too.

modularity allows for variation — for reassembly, surprise, even subversion. every print starts with a simple shape, but it rarely ends there. colours collide, edges misalign, and new patterns emerge unexpectedly. it’s not about perfection, but about the whole picture, richness that comes from composition. the hand-printed surface becomes a space of improvisation. each textile becomes a landscape, or rather, a cityscape with buildings and structures.

our new tiles, the RAJZ set (to be released soon!) takes this even further. designed for modern interior spaces - we printed this on wallpaper for the first time ever! - and inspired by the abstract logic of architectural plans and schematic drawings, these blocks are designed for movement and multiplicity. they're not just shapes, but visual cues — arrows, intersections, corridors, walls. they suggest flow. they ask to be built with. as part of the MODERN set of course, these will go seamlessly with other blocks, allowing you to create even more patterns.

the upcoming TOYTOWN and AGGREGATE collections (also coming in may) are just our way of creating with our existing sets. they embrace this philosophy in different ways — one playfully, the other structurally — but both grounded in the joy of repetition and reconstruction. you’ll see echoes of grid systems and city plans, the raw tactility of concrete, the subtle logic of elevation lines. and you’ll also see softness, colour, and warmth. because modularity doesn’t mean rigidity — it means possibility.

i designed these two very different new collections for this summer, to emphasise the variety of moods, colour schemes, looks that you can create with the same handmade process, the same handmade texture, yet very different interiors can be achieved. i love this kind of versatility and if you want to create your own look with these systems, start here.

in an age of ready-made looks and fast consumption, there's something refreshing about design that invites creativity and such freedom of thought. modular design is never final. it welcomes revision, addition, and layering. it lets people participate in the pattern.

and that’s the joy of it.

if you want to be among the first to browse our collections when they’re released, sign up below to our newsletter. it comes with a free downloadable poster every month. stay tuned for our release!

from steel tubes to concrete dreams: tracing marcel breuer’s modular vision

we’re back and finally able to sit down with our thoughts after having watched (and somewhat forgotten about) the brutalist movie. in that review i encouraged the research into the work of the real-life hungarians and brutalists whose lives the fictional story was based on - and i decided to start with marcel breuer since i received a great book about his work for last christmas.

those into design will know this already but i always like starting with the facts, he was born in 1902 in pécs, southern hungary and was one of the youngest students (and mentors) at bauhaus. he went on to establish his own practice in berlin, and after a two-year stint in london he moved to the states in the 1930s, first to teach architecture at harvard, then later to new york city where he continued to practice until the late 1970s.

the cesca chair, 1928

the wassily chair, 1925

for those into design, it’s also easy to recognise the heavy concrete masses of marcel breuer’s brutalist buildings — the hulking cantilevers and deep shadows of the 1960s and 70s that have since become icons of modernist architecture. but what’s more compelling than their visual impact is the thread that connects them to breuer’s earliest work. his design logic didn’t emerge suddenly in béton brut — it evolved from an obsession with functionality, structure, and modularity that was evident from the very start.

before architecture of course, there was furniture. in the 1920s, as a young bauhaus student, breuer designed the wassily chair using steel tubing — a radical departure from traditional craft at the time. lightweight, repeatable, and industrial, the chair wasn’t just functional: it was a system. breuer’s approach treated each part as a modular unit, capable of being assembled into something greater than its parts. this thinking didn’t just define his early designs — it forecast an entire architectural philosophy.

IBM research centre, la gaude, france

IBM research centre, la gaude, france

UNESCO headquarters, paris

UNESCO headquarters, paris

fast forward a few decades of immense architectural output (his practice designed more than 100 buildings), and the same logic manifests on a much larger scale. buildings like the UNESCO headquarters in paris (1951-1958), the IBM research centre in la gaude (1960-1961) or the iconic whitney museum in new york (1963-1966) carry the same DNA — modular systems, articulated forms, and a deep respect for material honesty. breuer’s concrete isn’t decorative. it’s structural, expressive, and fundamentally rational.

the book i’ve been reading — published in 1970s, written by máté major, long out of print, with that peculiar warmth of faded paper and sans serif fonts — documents this journey. the photographs, drawings, and models inside don’t romanticise his work; instead, they reinforce the relentless clarity of his method. whether designing a chair or a cultural institution, breuer asked the same questions: how can material, form, and repetition serve both function and expression?

whitney museum, new york

whitney museum, new york

as someone with a hungarian background myself, i’ve always felt a connection to breuer — not just because of the cultural context of course (despite our country being somewhat late and reluctant to recognise him), but because of how he saw the world through systems. that kind of thinking, for me, translates into surface design: building pattern from modules, constructing rhythm, shaping repetition. of course, my materials are softer, but the logic is not so different.

breuer reminds us that beauty can be found in structure — in the clarity of parts assembled with intention. whether it’s furniture, architecture, or textiles, that modular imagination still resonates.

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links:

the marcel breuer digital archive

bauhaus official profile

dezeen profile (bauhaus 100 series)

new year, new tiles!

happy belated new year i guess, many apologies for making an appearance so late in january - as you know it is an admin-heavy, busy time of year so i will be short and to the point: we’re working on a brand new tileset! i’m so excited to show you these work in progress materials and the launch will be rather special… coming with another exciting news announcement soon! (sorry to be cryptic a bit!)

these tiles will be part of our MODERN collection, to fit seamlessly into the whole system of modular prints with our usual bold colours and our abstract, universal, architectural style - coming soon onto sustainable fabric near your home.

if you’re interested in anything bespoke, please do get in touch, we’d be delighted to hear about your project and print fabrics for your interior schemes.

new tiles coming soon...

it’s been a while since we made a blog post about anything happening at the studio, because, well, it is a well oiled machine now of things getting designed, printed block by block, then made up and sold… but even with our modular system and infinite possibilities, it’s good to refresh things from time to time and add new ingredients to the well-liked recipes. so we’re working on a brand new tileset - see a little glimpse below!

we’ll be working on some brand new prints with these in the coming months - of course, these tiles will be part of our MODERN collection, not just creating a beautiful collection on their own but working well with more than a hundred of others, extending the possibilities for ever more varied patterns.

if you’re interested in anything bespoke, please do get in touch, we’d be delighted to hear about your project and print fabrics for your interior schemes.

if you got curious about our new stuff - just bear with us while we are putting them together please, you can be sure they’ll arrive in beautiful, bold colours and our signature architectural style! do watch this space…!

in conversation with matt maurer of mr.m ideas studio - designer of arnie.m

good morning december, how did we get here again? i can’t quite believe how fast this month has gone again but with all the busy festive preparations, i hope there is a little time left for inspiring stories and interesting conversations - and i really did bring a good one for you this time, as i managed to get a few words in with matt maurer, designer of the smart and sustainable home office system of arnie.m, featured in our post about interior trends at the start of this year.

photo by paul moffat photography

ZITA: hi matt! first things first, can you say a few words about yourself – what you do and how you got there?

MATT: i’m the founder and creative director of mr.m ideas studio. mr.m specialises in brand identity, visual communication, digital design and environments. with over 50 design awards and 20 years’ experience i collaborate with creative people in many fields to make great ideas happen.

my journey before arriving at mr.m was studying graphic design at university and spending my earlier professional career working for some of the most renowned design agencies in manchester.

ZITA: and about your product - would you say that developing arnie.m was a long-held dream of yours, or was it something that evolved over time? can you give a little insight into the birth of your business?

MATT: birth is the key word! my studio is based at our small home and when we found out my wife, angela was expecting we also knew that we were presented with a spatial challenge.

life and work need to be in balance especially within the home environment. the limited space presented a challenge but that is what led us to thinking about creating a workspace that could accommodate all my design paraphernalia, yet still be compact enough to shut up shop of a working day and become an attractive piece of domestic furniture.

so, with the help of friends and contacts in the creative and craft industries in and around manchester, we took our design ideas and skilfully translated them into a for-real form – a workspace.

we were swept away as new parents when arnie arrived but once we started to get our heads around everything including sleep deprivation, we began to see how the workspace really helped. when friends and family complimented on the complete ‘office’ it led us to start out on our adventure. it took just under two years of developing and tweaking to turn our workspace in what it is today — arnie.m. (we had to name it after the little man who inspired the idea!)

photo by paul moffat photography

ZITA: how lovely - and impressive! i actually discovered your furniture in search of home office trends which obviously blew up since 2020 and the pandemic. how has this experience been so far for getting your range known?

MATT: we only truly launched arnie.m at the end of december / january 2021, we are very much still in our infancy. we want arnie.m to be a family adventure for angela, myself and arnie plus the amazing network of skilled people who are part of a wider, very support arnie.m family. i have to say we are still finding our feet but the response and support we have received has been amazing! the highlight for us has been getting arnie.m featured in variety of well-known/high end publications which has raised our profile.

ZITA: modular design systems in general are a smart way of working but there’s also a lot of play in it for your clients. can you expand a little bit about the possibilities or how your furniture can be built up? are there any limitations to your systems or can it be theoretically expanded to huge environments (e.g. contract?)

MATT: we know creating your perfect working environment is personal, so by making arnie.m modular makes it adaptable. arnie.m starts with a frame, and you basically hang the units that best meet your needs on the sturdy (yet elegantly formed) frame. currently arnie.m has a range of different modular units which include a desk unit to several storage and display unit options, this gives you the flexibility to create your very own arnie.m

each arnie.m is handcrafted with pride and attention to detail, we only make to order. this means with the support a small but talented collective we can customise and be creative with the modular design if required, individual unit designs, sizes, even colour can all be considered. this way of working gives arnie.m the flexibility to work in different ways and look at opportunities in different environments.

photo by paul moffat photography

ZITA: that’s really clever! i think handmade processes always allow a lot of custom tweaks indeed. can you tell a little bit more about the material choice? how important are sustainable qualities for you with regards to both materials used and your working processes?

MATT: we are not, nor do we want to be a mass-producer, having to use cheaper materials like mdf. we love ply it’s basically a ‘green’ product, its beautiful, durable and long lasting. we designed arnie.m to be easily reconfigured to meet your needs over a lifetime, individual hand-made, built to last in natural birch plywood that is FSC certified.

arnie.m has some clearly defined ambitions which focus around sustainability. we want to grow arnie.m carefully for everyone’s benefit, as mentioned we are a family not a vast global corporation. we want to support our small collective. we use only what we need in materials and packaging, avoiding waste and keep production local. by building a sustainable business we want our boy arnie to benefit from the work he’s inspired.

photo by paul moffat photography

ZITA: this is very inspiring! i love plywood in general, i even print with it - it’s so universal. and beautiful too. what were the aesthetic driving principles of your product? do you follow any particular design school or style, or was it purely driven by function?

MATT: function was at the heart of the idea. simply our brief was to create a practical, adaptable and functioning workspace within a small space, that could also be aesthetically pleasing.

ZITA: it makes perfect sense! and now a question i ask from everyone - can you recommend a book, or another designer, artist or a maker whose work is worth looking into?

MATT: angela was the really driving force for developing the workspace into arnie.m but we were inspired by the books produced by the do book co we highly recommend taking a look at them.

ZITA: i definitely will, thank you! and last, but not least, where can we see your products at the moment? and what next for arnie.m? are you looking to grow your range?  

MATT: you can view arnie.m on our website but we also currently have one arnie.m displayed in a house by urban splash show home in new Islington in manchester.

next year we look to continue to build the arnie.m brand. we are also going to explore adding new units designs to our range. and most importantly enjoy the adventure!

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links:

arnie.m

mr.m ideas studio

house by urban splash

paul moffat photography

the do book co

it’s all about the system

hello! and welcome to zitozza. we are now open and this is our first blog post. introductions are always awkward so let’s get it quickly over with. the intention of this blog is to keep it updating regularly, with all the latest research into our processes and thoughts that drive our designs, and of course news and developments around our studio. also, of course, to give a chance to look behind the scenes from time to time, share some inspiration and sneak peeks of up and coming products. so let’s start with a short introductory post.

so what is exactly do we do here at zitozza? first and foremost, surface pattern design. however i understand that’s a little generic, given that the “surface” at zitozza is made exclusively of jute, for its amazing, tactile texture and incredibly sustainable qualities. we mostly cover surfaces in the modern home such as rugs, lampshades and cushions and these products showcase the variety of patterns possible with the printing blocks. (although you can, for sure, make bags and other things of our fabrics too (and if you do, please share!)

and yeah, well, pattern design must be specified further too. we don’t just offer separate patterns in defined colourways, no. here’s the interesting bit: the zitozza look is all one system! not individual designs, not separate collections (okay, a little bit), but it’s all about the system. our patterns are made of (mostly) uniform sized, square shaped printing blocks, creating the system of interchangeable, infinitely combinable designs, and you can make it as simple or as complicated as you want. they are separated into MODERN and HERITAGE, the former consisting of brutalism-inspired, geometric elements and the latter a bit more organic and tradtional, but all arranged in an orthogonal geometry that’s unique and defining our look.

this system allows us to create an infinite number of pattern with the same printing blocks in individual colourways, suited to your taste and surroundings. because of the flat, square shapes of our blocks, we call them tiles, and instead of collections, we call them tilesets, because they are not a collection, and it’s all one system. we don’t have collections in the sense of metres and metres of the same pattern and even samples are made to order because the hand printing makes a deep level of customisation and exclusive designs possible.

apart from having immense fun making them, we want to be able to offer unique designs and something that can be varied further in a single room but remains in the same modern, hand printed style of course that we define as the “zitozza aesthetics”.

what we want to offer to the modern home is colours, play, and nice, durable things that didn’t cost the earth.

so why don’t you browse and discover for yourself what’s available? explore our “collections” or make up your own design with these blocks.