hello again, it’s been another month long pause at the blog (sorry!) as we’re trying to prepare for the festive period while juggling a lot of things at the same time, including a new collection that might come before the end of the year and will be our most brutalist one yet! one of our cushions have also been included in a fabulous brutalist selection by gadget magazine t3.com, so the trend forecast was correct and it’s officially in again. i thought that to celebrate this and to get in the mood for the up and coming new collection, it’s time to share some interior tips on how to bring the brutalist forms indoors, with its bold forms and raw, industrial aesthetics. it is more than just an architectural trend; it's a statement. if you're looking to infuse your living space with character and go bold and brave, embracing the brutalism trend might be the answer. in this blog post, we'll take you through some interior design tips to help you achieve that unique, edgy look while maintaining comfort and warmth in your home.
simplify and minimise
this isn’t a call to go full-blown minimalist, but decluttering your space will give the accent pieces the “main character” status they deserve. brutalism thrives on simplicity and clean lines. remove the noise and leave room for your bold furniture pieces and some accent accessories to shine. if you have exposed concrete walls, you’re already there. bring in some stark geometric shapes, and a muted color palette.
hug the concrete (duh, obviously!)
this isn’t exactly breaking news, but concrete is the hallmark of brutalism. if you can't expose your walls or floors, consider concrete-inspired wallpapers or textured paint finishes. you can also introduce concrete furniture or accessories to capture the essence of this trend.
lighting drama
i think this is my favourite. i’m a huge fan of interesting shadows and you can add great depths and warmth to your space by illuminating it with statement lighting fixtures. oversized pendant lights, angular sconces, or floor lamps with sharp lines, and similar. these not only provide ample illumination but also serve as eye-catching focal points and ambience.
honesty to structures and materials
brutalism is part of the form follows function school, so this should be extend to furniture too. choose furniture with structural honesty and that will mean strong, angular designs. consider pieces with metal frames or exposed structural elements. a bit of tactile upholstery will balance the harshness of the concrete and metal elements.
abstract expressions
bare walls need not be alone. if you have room, a few, colourful pieces would both compliment the room and have the art stand out too. brutalism often celebrates artistic expression. large-scale paintings with bold, graphic compositions can add a touch of creativity to your space and celebrate the multidisciplinary nature of the modernist movements.
human touch
a lot of the bad rap brutalism gets comes from a perceived lack of human scale and harshness - but that’s not really what the movement stood for at all. do soften the hard edges, introduce textures and tactile qualities. cozy rugs, cushions, and soft throws in earthy tones can make your space more homely without compromising the trend's integrity. it can also mean hand crafted, imperfect elements against the more pure forms. (yes, i do mean hand block printed textiles, how did you know!)
green up
another misunderstanding about brutalism is the rejection of nature. it is absolutely not. the forms may not be organic, but city planners and architects used to have grand visions for huge parks, greenery under buildings and the like. so having lots of plants in your house is just an homage to that, really.
focus, focus!
in all this starkness, it’s quite a natural wish to have a designated a focal point in the room, like an impressive brutalist-style fireplace or a bold wall covered in textured panels. this draws attention and creates a sense of purpose within the space.
colour it in
brutalist buildings are raw and stark outside, but don’t forget about colours, they do have their role (unité d’habitation, anyone?!) so don't be afraid to experiment with occasional bursts of color. a vibrant artwork or a bold, colourful rug or lamp piece can be a striking contrast against the more stark backdrops.
so there you go, brutalism is certainly not for the faint of heart, but when done right, it can transform your living space into a dynamic, artful haven. it's a trend that encourages self-expression, challenges the norm, and celebrates the beauty of raw, unapologetic design. so, if you're ready to take a daring step in interior design, embrace the brutalist trend, and watch your home undergo a bold and beautiful transformation. we have a lot of things to offer you to achieve that, so do shop around!
